`

Strategy implementatio

n

`Clusters

Beginner (40-70)

(Lucknow, Baroda, Navi,

Surat, Jodhpur, IIT KGP)

Intermediate (70- 150)

(Kolkata, Jaipur, Ahmedabad, Indore, Dehradun, Thapar, Manipal, Jalandhar, Vizag)

Advanced (150- 200)

(Hyderabad, Chandigarh, Bangalore, Pune, Chennai,

Mumbai)

Pro (200+)Delhi IIT and Delhi University

SO HOW DOES OS NEED TO LOOK LIKE?

`BeginnersLocal Chapter Teams

workingUniversities AD HOC

marketsIXP Courses

(for university based LCs)

Baroda 2 VPs(8 teams)

7 teams 1 team X X

Navi 2 VPs(8 teams)

7 teams 1 team X X

Surat 1 VP(4-5 teams)

3-4 teams 1 team X X

Lucknow 2 VPs(8 teams)

7 teams 1 team X X

IIT KGP 2 VPs(8 teams)

X 1 team X 7 teams

Jodhpur 2 VPs(8 teams)

7 teams 1 team X X

`

Strategies for Beginners

These strategies should enable your entity to do 40- 70

exchanges while delivering good quality standards.

`Focus Areas

Initiating University Relations

Integrated Experiences

(IXP)

Conversions from Adhoc

sources

`Front office Strategies: For Exchangers

1) Adhoc Raising through marketing activities.2) Capitalizing on the peak exchange cycles. (Peak months may be different for different cities/ LCs). Capitalizing on peak basically implies doing maximum exchanges in the months where your reality has maximum vacations).

3) Integrated Experiences sending AIESECers on Exchange4) Aligning to National Guidelines to get international relations from national partnerships5) Initiating Process to start UR• Market Research to Identify top colleges• Approaching the college for partnership• Initiating oGCDP activities in the college

`Back office strategies for Exchangers

1) Market research to identify top colleges for raising and university relations.2) Utilization of Social media platforms for digital marketing. 3) Extensive member training to improve their experiences and productivity (in synergy with TM).4) Strong showcasing of every experience to increase the program’s external visibility