description
google research
Transcript of Beauty understanding the consumer purchase process (france)
- Understanding the ConsumerPurchase Process:
BeautyFranceHamburg, 26th October 2010TNS InfratestFull Country
ReportScalable Research Solution Google Confidential and
Proprietary 1
- Agenda Summary Methodology Usage and Shopping Building Brands
in Media Ecosystem Beauty & Care Products Online Beauty &
Care Products Mobile General Information on Audience Google
Confidential and Proprietary 2
- Summary Google Confidential and Proprietary 3
- Summary In the beauty and care category brands have a strong
impact on research and purchase decisions. Therefore it is crucial
for boosting sales to build up and shape the brand image on the
internet. Products out of the categories Fragrance, Face & Body
care and Haircare are most frequently used in the Beauty and Care
market and the majority of respondents made a purchase within these
categories during the past 3 months. Brands determine the majority
of beauty and care purchases. Most of the respondents state to
either know exactly which product I want to buy or know the brand I
want to buy . Online purchases already have a significant
proportion in the beauty and care category. However, there is still
room for improvement. Frangrances and Face & Body Care are most
likely to be bought online in the Beauty and Care category.
Especially online catalogue sellers, online boutiques and the brand
s websites are the preferred places for purchasing online.
Convenience is the key driver for buying online. Especially
convenient delivery service, special promotions, availability 24/7
and easy to compare products are important.Source: TNS Infratest
Google Confidential and Proprietary 4
- Summary Advertising in the beauty and care category needs to be
balanced throughout all media channels. Consumers search online for
brands and products related to beauty and care when they see
advertisements in other media. Brand names only or brand names
combined with a specific product or a product line are most often
searched for when seen in other media. The interplay of different
media together definitely build an ecosystem: Brands seen on the
internet have a better brand image than brands seen on TV. Purchase
consideration of brand seen on the Internet exceeds those seen on
TV. Overall both media combined work best. No brand presence in
media is fatal for brand consideration. When researching online
most consumers expect to find price information, discounts and free
trials as well as beauty tips. Advice of experts provided in online
channels is very much appreciated for beauty and care products.
Source: TNS Infratest Google Confidential and Proprietary 5
- Summary Search Engines are regarded as very helpful while
searching beauty and care products. Search Engines belong to the
TOP information sources for Face & Body care. Google is
definitely the most used search engine for beauty and care
products. 63% only use Google for search. About 25% of all
searchers for beauty and care products state to click on sponsored
links. Interestingly also 12 % of the respondents use YouTube to
research beauty and care products presumably for product usage
tips. Mobile commerce is already a relevant entity. Comparing
prices is the key driver for mobile commerce in the beauty and care
category. Source: TNS Infratest Google Confidential and Proprietary
6
- Flow of Questionnaire Screening and Internet Usage Deep Dive
Beauty Products Brands and Building Opinion Media Ecosystem Product
Purchase Beauty and Care Beauty and Care - Online Information
Expectations Beauty & Care Online Need for Interaction - Online
Search Engines: Usage and Usefulness Attitude towards online
shopping and online research Socio Demographics Google Confidential
and Proprietary
- Methodology Google Confidential and Proprietary 8
- Methodology Target group: Internet user in France, 14 years and
older Sample: N=1,000 Internet user Methodology: Online
Questionnaire Representative weighting by age, gender, education,
income, frequency of online access, frequency of online purchase,
usage of YouTube Period of analysis: Fieldwork: from September 29th
to October 11th, 2010 Final Report: October 29th, 2010 Research
company: TNS InfratestSource: TNS Infratest Google Confidential and
Proprietary 9
- Usage and Shopping Google Confidential and Proprietary 10
- Categories of Beauty and Care productsThe following report
refers to different Beauty and Care categories Face and Body Care
Cosmetics Haircare Fragrances Weight LossSource: TNS Infratest
Google Confidential and Proprietary 11
- Product Usage - FrequencyFragrance, Face & Body care and
Haircare are the most frequentlyused products in the Beauty and
Care market Daily Weekly Monthly Less Dont know/No answer
Fragrances 62% 21% 8% 6% 3% Face and Body Care 43% 17% 9% 17% 14%
Haircare 30% 53% 7% 5% 4% Cosmetics 22% 13% 8% 25% 32% Weight Loss
4% 5% 7% 44% 41%Q201: How often do you use the following
products?Base: Total n=1,000Source: TNS Infratest Google
Confidential and Proprietary 12
- Shopping in the past 3 MonthThe majority of respondents bought
Haircare, Fragrances and Face &Body Care during the past 3
month Shopping in the past 3 Month Other Products All Respondents
Haircare 78% Fragrances 62% Face and Body Care 54% Cosmetics 31%
Weight Loss 14%Q104_2: Did you buy or shop any products out of the
following categories in the past 3 months?Base: Total
n=1,000Source: TNS Infratest Google Confidential and Proprietary
13
- Place of purchase: Online vs. OfflineAlready significant online
purchases in the beauty and care categorywith room for improvement
in comparison to offline purchases 17% Fragrances 76% 15% Face and
Body Care 70% 13% Cosmetics 51% 11% Haircare 83% 9% Weight Loss 27%
Purchased online Purchased offlineQ405: Where do you usually buy
beauty and care products from the categories below?Base: Total
n=1,000Source: TNS Infratest Google Confidential and Proprietary
14
- Place of purchase: Online Online catalogue sellers, online
boutiques and the brand s websites are the most frequently used
places of purchases online Face and Cosmetics Haircare Fragrances
Weight Loss Body Care Online from a catalogue seller 31% 35% 27%
31% 19% Online Boutique 27% 25% 19% 26% 16% Dedicated Website of
the brand 21% 20% 19% 21% 21% Online Supermarket 14% 14% 27% 15%
15%Online Internet Pharmacy 17% 15% 16% 7% 27% Online Department
Stores 11% 12% 10% 14% 7% Online Health food store 3% 4% 1% 6% 24%
Online Fashion Store 6% 11% 6% 8% 5% Online Drugstore 6% 6% 4% 7%
10% Q405: Where do you usually buy beauty and care products from
the categories below? Basis: Persons who purchase online Body and
Care n=183, Cosmetics n=154, Haircare n=133, Fragrances n=182,
Weight Loss n=102 Source: TNS Infratest Google Confidential and
Proprietary 15
- Place of purchase: Offline Offline Face and Body care,
Cosmetics and Haircare are bought in the Supermarket most often
Fragrances are usually bought in a boutique Face and Cosmetics
Haircare Fragrances Weight Loss Body Care Supermarket 54% 50% 74%
28% 46% Boutique 22% 33% 16% 45% 19% Department Stores 15% 21% 13%
25% 10% Pharmacy 28% 7% 8% 2% 26%Offline Dedicated Brand store 8%
11% 4% 12% 5% Catalogue 5% 8% 3% 4% 4% Health food store 2% 3% 1%
2% 17% Drugstore 2% 3% 2% 4% 4% Fashion Store 2% 4% 2% 3% 3% Q405:
Where do you usually buy beauty and care products from the
categories below? Basis: Persons who purchase offline Body and Care
n=726, Cosmetics n=536, Haircare n=850, Fragrances n=790, Weight
Loss n=321 Source: TNS Infratest Google Confidential and
Proprietary 16
- Drivers for buying online OverviewConvenience is the key driver
for buying online Drivers for buying online Overview Respondents
who purchased Beauty and Care products online Convenience 86%
Prices/Payment 85% Assortment/Clarity 73% Advice 67%
Lifestyle/Enviroment 63%Q506 Please indicate your reasons for
buying beauty and care products online.Base: Respondents who
purchased Beauty and Care products online n=308Source: TNS
Infratest Google Confidential and Proprietary 17
- Drivers for buying onlineOnline purchases are mainly driven by
the convenient delivery service,special promotions and the
availability at 24 hours / 7 daysPrice / PaymentSpecial promotions
online 49%Better prices than offline 38%A free trial 37%Convenient
online payment 32%Easier to compare prices 30%Possibility to pay
with gift card 13%ConvenienceConvenient delivery service 52%It s
available 24 hours and 7 days a week 47%It is fast and a gain of
time 38%No long queues like in the store 30%It is easier to find
the products I need 28%It is more convenient in general 28%Delivery
on time 25%You can shop from anywhere (e.g. from the office, from
home..) 20%It is more inspiring 12%No need to carry the products
11%My favourite store is not close to home 8%Q506 Please indicate
your reasons for buying beauty and care products online.Base:
Respondents who purchased Beauty and Care products online
n=308Source: TNS Infratest Google Confidential and Proprietary
18
- Drivers for buying onlineThe possibility to easily compare
products is a key driver for buyingonline as well
Lifestyle/Environment It fits to my lifestyle 38% Trusted supplier
36% Assortment/Clarity Easier to compare products 43% Large and
complete assortment 41% Special Products which are hard to get
offline 26% Special products which are not available in my country
5% Personal Advice I can use the online product finders for
consultancy 29% Lots of additional information provided 28% Can get
direct feedback to my questions 19% Can find all relevant contact
details 16% I can see what other people bought in addition to my
product 12% My friends / family/ colleagues do it 10% It was
recommende to me by friends, family, colleagues 4%Q506 Please
indicate your reasons for buying beauty and care products
online.Base: Respondents who purchased Beauty and Care products
online n=308Source: TNS Infratest Google Confidential and
Proprietary 19
- Building Brands in Media Ecosystem Google Confidential and
Proprietary 20
- Mindset shoppingBeauty brands drive the majority of beauty and
care purchases. Face and Cosmetics Haircare Fragrances Weight Loss
Body CareBrand driven shopping 63% 47% 59% 60% 41% I know exactly
which product 46% 31% 44% 43% 30% I want to buy I know the brand I
want to 16% 16% 15% 16% 11% buyBrand related shopping 31% 45% 35%
31% 38% I know the product category 24% 27% 24% 19% 22% and choose
certain brands Without a specific goal, but 7% 17% 11% 12% 16% with
a set of relevant brandsI just go shopping without any 6% 9% 6% 10%
21%pre-thoughtsQ404: Please think about your mindset when you buy
beauty and care products. Which of the following statements apply
best to you?Base: Valid responses - Face and Body Care n=781,
Cosmetics n=568, Haircare n=906, Fragrances n=891, Weight Loss
n=318Source: TNS Infratest Google Confidential and Proprietary
21
- Brand overviewBy far the most brands are recalled from watching
TV No. of brands All Respondents Seen on TV 14.8 Considered brands
6.2 Used brands 5.9 Seen on the internet 5.1 Seen on both (Internet
& TV) 3.1Q202: Which of the following brands do you use?Q301:
Which of the following brands do you consider when buying beauty
and care products?Q303a: Please click on the brands you actively
remember seeing on the Internet.Q303b: Please click on the brands
you actively remember seeing on TVBase: Total n=1,000Source: TNS
Infratest Google Confidential and Proprietary 22
- Brand image Brands seen on the internet have a better image
than those on TV. Brands used or considered for buying have a very
positive image. Brand image All RespondentsBrands seen on both
(Internet & TV) 14% 3% 11% 36% 21% 57% Brands seen on Internet
14% 3% 12% 37% 20% 57% Brands seen on TV 17% 2% 14% 33% 16% 49%
Brands considered 5%0%5% 42% 27% 68% Brands used 6% 5% 39% 27% 66%
Poor opinion Fair opinion Very good opinion Excellent opinion Q202:
Which of the following brands do you use? Q301: Which of the
following brands do you consider when buying beauty and care
products? Q303a: Please click on the brands you actively remember
seeing on the Internet. Q303b: Please click on the brands you
actively remember seeing on TV Q304: What is your general opinion
about the following brands? Base: Total n=1,000 Source: TNS
Infratest Google Confidential and Proprietary 23
- Influence of MediaPurchase consideration of brand seen on the
Internet exceeds TV.Both media combined work best No brand presence
is fatal. Influence of Media All Brands Internet Both TV Not seen
Seen on 9% 5% 25% 66% Purchase Yes No Yes No Yes No Yes No
Consideration 25% 75% 30% 70% 20% 80% 3% 97%Q301: Which of the
following brands do you consider when buying beauty and care
products?Q303a: Please click on the brands you actively remember
seeing on the Internet.Q303b: Please click on the brands you
actively remember seeing on TVBase: Total n=1,000Source: TNS
Infratest Google Confidential and Proprietary 24
- Online Search in Media EcosystemTwo of thee respondents search
online for beauty and care products theysaw on other media before
Media together definitely build an ecosystem Frequency of Online
Search in Media Ecosystem All Respondents very often 2% 6% often
17% occasionally TOP 3 11% 25% infrequently 23 seldom 37%
neverQ305_1: When you see beauty and care products on other media
like TV or Print, how often do you search online for products in
these categories afterwards?Base: Total n=1,000Source: TNS
Infratest Google Confidential and Proprietary 25
- Online Search in Media EcosystemThe brand name is most often
requested when searching online forfurther information Online
Search in Media Ecosystem All Respondents who search in Media
EcosystemBrand name 28%Brand name & specific product 24%or
product line combinedBrand name & generic keyword
21%combinedName of the specific product or 20%product lineGeneric
Keyword (e.g. lipstick or 11%after shave)Q305_2: When you search
online for beauty and care products you saw on other media (e.g.
TV/Print) before, what do you search for?Base: Respondents who
searched online for products n=662Source: TNS Infratest Google
Confidential and Proprietary 26
- Beauty & Care - Online Google Confidential and Proprietary
27
- Online Research Face and Body Care Search Engines are one of
the TOP information sources for Face & Body care Touchpoints
used Final decision Websites of the brands 31% 21% Websites of
Boutiques 22% 13% Search engines 21% 12%Online Touchpoints Health
and care websites 13% 8% Beauty and care forums 13% 6% Consumer
reviews on the internet 12% 10% Online Pharmacies 12% 7% Product
and price comparison sites 10% 5% Beauty blogs 9% 6% Websites of
print magazines 8% 4% Video platforms e.g. YouTube 4% 2% Social
Networking Sites (e.g. Facebook) 4% 2% Websites of drugstores 3% 2%
E-Mail Marketing 3% 1% Q501: Which of the following websites do you
visit for researching beauty and care products? Q502: Which of the
following online information sources have the highest impact on
your final decision? 28 Base: Respondents who used online touch
points in the research process n=490; final decision n=470 Source:
TNS Infratest Google Confidential and Proprietary
- Online Research Cosmetics Search Engines are one of the TOP
information sources for Cosmetics Touchpoints used Final decision
Websites of the brands 28% 22% Websites of Boutiques 27% 20% Search
engines 20% 11%Online Touchpoints Beauty blogs 13% 7% Product and
price comparison sites 11% 6% Consumer reviews on the internet 10%
6% Health and care websites 9% 5% Websites of print magazines 8% 5%
E-Mail Marketing 7% 3% Beauty and care forums 6% 3% Online
Pharmacies 6% 3% Websites of drugstores 5% 3% Social Networking
Sites (e.g. Facebook) 4% 2% Video platforms e.g. YouTube 2% 1%
Q501: Which of the following websites do you visit for researching
beauty and care products? Q502: Which of the following online
information sources have the highest impact on your final decision?
29 Base: Respondents who used online touch points in the research
process n=388, final decision n=370 Source: TNS Infratest Google
Confidential and Proprietary
- Online Research Haircare Search Engines are one of the TOP
information sources for Haircare Touchpoints used Final decision
Websites of the brands 27% 21% Websites of Boutiques 28% 20% Search
engines 22% 13%Online Touchpoints Product and price comparison
sites 11% 7% Consumer reviews on the internet 11% 6% Health and
care websites 10% 7% Beauty and care forums 10% 6% Beauty blogs 8%
5% Websites of print magazines 7% 3% Online Pharmacies 6% 4% Social
Networking Sites (e.g. Facebook) 4% 2% Websites of drugstores 4% 2%
E-Mail Marketing 4% 1% Video platforms e.g. YouTube 4% 2% Q501:
Which of the following websites do you visit for researching beauty
and care products? Q502: Which of the following online information
sources have the highest impact on your final decision? 30 Base:
Respondents who used online touch points in the research process
n=488, n=463 Source: TNS Infratest Google Confidential and
Proprietary
- Online Research Fragrance Search Engines are one of the TOP
information sources for Fragrance Touchpoints used Final decision
Websites of the brands 35% 29% Websites of Boutiques 27% 20% Search
engines 22% 12%Online Touchpoints Product and price comparison
sites 11% 6% Health and care websites 9% 6% Beauty blogs 9% 6%
Beauty and care forums 7% 3% Consumer reviews on the internet 7% 4%
Websites of print magazines 6% 4% E-Mail Marketing 4% 1% Online
Pharmacies 4% 2% Social Networking Sites (e.g. Facebook) 4% 1%
Video platforms e.g. YouTube 4% 1% Websites of drugstores 4% 2%
Q501: Which of the following websites do you visit for researching
beauty and care products? Q502: Which of the following online
information sources have the highest impact on your final decision?
31 Base: Respondents who used online touch points in the research
process n=504, final decision n=477 Source: TNS Infratest Google
Confidential and Proprietary
- Online Research Weight Loss Search Engines are one of the TOP
information sources for Weight Loss Touchpoints used Final decision
Websites of the brands 22% 18% Beauty and care forums 18% 12%
Search engines 16% 10%Online Touchpoints Health and care websites
15% 10% Websites of Boutiques 15% 13% Consumer reviews on the
internet 13% 9% Online Pharmacies 11% 7% Beauty blogs 8% 4% Product
and price comparison sites 7% 4% Websites of print magazines 7% 4%
E-Mail Marketing 5% 3% Video platforms e.g. YouTube 4% 3% Social
Networking Sites (e.g. Facebook) 4% 1% Websites of drugstores 3% 3%
Q501: Which of the following websites do you visit for researching
beauty and care products? Q502: Which of the following online
information sources have the highest impact on your final decision?
32 Base: Respondents who used online touch points in the research
process n=275, final decision n=267 Source: TNS Infratest Google
Confidential and Proprietary
- Intensity of Online ResearchFace & Body Care, Fragrances
and Haircare are searched for mostintensively on the internet
Intensity of Online Research All Respondents Daily Weekly Monthly
Less Dont know / No answer Face & Body Care 6% 9% 25% 49% 11%
Fragrances 6% 9% 24% 53% 8% Haircare 5% 11% 20% 55% 10% Cosmetics
6% 9% 19% 42% 25% Weight Loss 5% 8% 13% 37% 37%Q512: How often do
you use the internet for researching for the following
categories?Base: Respondents who used online touch points in the
research process n=545Source: TNS Infratest Google Confidential and
Proprietary 33
- Information Expectations Beauty & Care (1/2)Price
information, discounts and free trials as well as tips are
mostfrequently expected to be found online Information Expectation
Beauty & Care Products All Respondents Price information 43%
Coupons / Discounts 40% Opportunity to order a Free trial 37% Tips
for product usage 33% Beauty tips 32% Shopping opportunity 29%
Information about special offers or promotions 26% Advice of
Experts 26% Ingredients 24% Information about new products 24%
Health information 24% Consumer service, complaints, chat 23%
Practical information 22% General product information 22%Q503:
Which of the following information do you expect to find on a
beauty and care website?Base: Total n=1,000Source: TNS Infratest
Google Confidential and Proprietary 34
- Information Expectations Beauty & Care (2/2)Regular updates
are in the middle of expected information. Gamesmight be a
benefitial, but they are not expected Information Expectation
Beauty & Care Products All Respondents Regular updates 21%
Information about brands 20% Ethical information about product and
producer 18% Contact information 14% Forums with other consumers
14% Newsletters 10% How to videos from experts 9% Information about
the production process 8% Commercials 7% How to videos from other
consumers 5% Event information 5% Newsfeed 5% Vision and statement
of the producer 4% Online Games 2%Q503: Which of the following
information do you expect to find on a beauty and care
website?Base: Total n=1,000Source: TNS Infratest Google
Confidential and Proprietary 35
- Need for InteractionOnline advice of experts is highly
appreciated for beauty and careproducts Need for Interaction
Respondents who researched online Advice from Experts with Feedback
14% 5% 10% 27% 18% 45% Price draws 23% 12% 11% 19% 13% 32%
Community of the brand 15% 6% 9% 13% 19% 32% Videos of experts 26%
10% 17% 13% 16% 28% Live chats with consumers 28% 14% 14% 13% 10%
23% 31% Live chats with experts 13% 15% 11% 10% 21% 30% Blog of the
brand 15% 15% 10% 10% 20% Videos of consumers 29% 13% 16% 8% 10%
18% 41% 32% Games and Entertainment 18% 14% 10% 7% 17% Brand as
facebook profile 28% 13% 6% 5% 12% Much less interaction Less
interaction More interaction Much more interactionQ505: Do you want
more interaction with the brands for beauty and care products
online?Base: Respondents who used online touch points in the
research process n=554Source: TNS Infratest Google Confidential and
Proprietary 36
- Search Engine UsageGoogle is definitely the most used search
engine for beauty and careproducts! Also 12 percent of the
respondents use YouTube to research Search Engine Usage Used a
search engine during research / purchase process 94% 63% used 16%
only Google 12% 10% 5%Q508: Which of the following internet sites
did you use during your research process or would you consider
using?Base: Used a search engine during research / purchase process
n=545Source: TNS Infratest Google Confidential and Proprietary
37
- Importance of Search EnginesSearch Engines are very helpful for
searching beauty and careproducts Helpfulness of Search Engines
Face 13% 6% 8% 35% 25% 15% 75% Haircare 21% 8% 14% 39% 21% 12% 71%
Fragrances 24% 9% 15% 34% 23% 12% 69% Cosmetics 19% 7% 12% 26% 19%
11% 56% Weight Loss 20% 12% 8% 18% 12% 10% 39% Not at all helpful
Not very helpful Helpful Very helpful Extremely helpfulQ510: How
helpful would you consider search engines when you inform yourself
about?Base: Respondents who used respective search engine during
research / purchase process: n=536Source: TNS Infratest Google
Confidential and Proprietary 38
- Sponsored LinksAbout 25% of all searchers for beauty and care
products state havingclicked on sponsored links Sponsored Links
Used a search engine during research / purchase process Face and
Fragrances Haircare Cosmetics Weight Loss Body Care I clicked on
sponsored links 23% 27% 21% 20% 13% at the top of the search engine
page I clicked on sponsored links 11% 10% 12% 11% 7% at the right
hand sideI clicked on the normal (organic) results 18% 18% 19% 11%
10% I dont know where I clicked-normal or 12% 16% 12% sponsored
links 14% 8% none of these 20% 21% 20% 20% 18%Q511: While
researching on search engines for the following products, did you
do one of the following?Base: Used a search engine during research
/ purchase process: n=536Source: TNS Infratest Google Confidential
and Proprietary 39
- Likelihood of buying onlineFragrances as well as Face &
Body Care are most likely to be boughtonline in the Beauty and Care
category Likelihood of online purchase All Respondents Fragrances
46% 33% 13% 15% 11% 25% Face & Body Care 47% 34% 13% 13% 10%
23% Haircare 49% 34% 14% 11% 9% 20% Cosmetics 48% 38% 10% 11% 7%
18% Weight Loss 56% 48% 8% 7% 4% 10% Very unlikely Somewhat
unlikely Somewhat likely Very likelyQ515: How likely is it that you
will buy products of the following categories online within the
next 12 month?5-point-scale: (1) Very likely (5) Very unlikelyBase:
Total n=1,000Source: TNS Infratest Google Confidential and
Proprietary 40
- Beauty and Care - Mobile Google Confidential and Proprietary
41
- Mobile Internet UsageMore than 20% of the respondents use the
mobile internet Mobile Internet Usage D.K./No answer: 4% Yes: 21%
No: 74%Q216: Do you regularly use the mobile internet on your
mobile phone for private purposes?Base: Total n=1,000Source: TNS
Infratest Google Confidential and Proprietary 42
- Mobile Commerce Comparing prices is the key driver for mobile
commerce in the beauty and care category Beauty & Care Products
All Products Check if a product is cheaper in a store near by 16%
16% Scan the barcode and compare prices 11% 15%Mobile Internet Get
prices of the product mobile 11% 26% Upload pictures and asking my
community 9% 14% Get product information mobile 9% 37% Call someone
who knows about the products 8% 20% Q216_1: Which of the following
actions did you do on your mobile phone within the last 6 months?
Base: All mobile Internet Users n=257 Source: TNS Infratest Google
Confidential and Proprietary 43
- General Information on Audience Google Confidential and
Proprietary
- Background information Age 14-34 years 35-54 years 55+ years
39% 37% 25% Gender Male Female 50% 50% Income * Low Medium High
D.K./No answer 19% 37% 30% 15% Education ** Low Medium High No
answer. 21% 30% 46% 3% Frequency Online Access Daily Weekly Monthly
Less 74% 15% 1% 10% Household size 1 2 3 4 or more 19% 38% 18% 25%
Annual Value of online Median purchase 150*Low: Did not attend
school, Primary level, Secondary level, Vocational short course;
Middle: High school or vocational high school, Vocational degree;
High: Higher education 1stlevel, Higher education 2nd level, Higher
education 3rd level (post grade course)**Low: up to 1 500 per
month; Middle: 1 500 to 3 000 per month; High: 3 000 per month and
moreBase: Total n=1,000Source: TNS Infratest Google Confidential
and Proprietary 45
- Thank you for your attention!Beauty & Care France Google
Confidential and Proprietary 46