Beacon Basics

Post on 19-Jun-2015

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Beacons are about to be a very big deal. How big? Cisco is saying the Internet of Things (IoT) will be worth $19 Trillion and will have 5 to 10 times the impact of the Internet itself. With Bluetooth Low Energy beacons being a pillar of the IoT, these little things are poised to do big things. If you're new to iBeacon technology, check out this presentation to learn a little more. Intrigued? Head on over to BKON.com to learn even more.

Transcript of Beacon Basics

Enterprise Bluetooth Low Energy Hardware, Software & Management

Beacons 101

http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx

Beacons are about to become a very big deal.

How big?

These little things…

10’

...send out a unique identification number

10’

50’

When a bluetooth enabled device gets into proximity of the beacon

200’+

10’

50’

An app, programmed to listen for that beacon and unique number…

…responds. No action is required by the user.

200’+

10’

50’

Also known as Bluetooth LE (Low Energy), iBeacon, BLE and Bluetooth 4

http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx

Beacons Beacons don't track

anything. They just send out little signals that your phone can understand.

Think of them as tiny lighthouses.

Gateways Most often mobile

devices, gateways “listen” for specific beacon

signals, then interpret and react based on

software instructions.

“Leashes” Technically not beacons,

but using paired Bluetooth 4, they “listen” for signal interruption. If that signal link is broken, the gateway is notified.

MANAGEMENTMORE IMPORTANT IN LARGE DEPLOYMENTS

Management Secure Beacon Management, Location Configuration & Battery Administration

Hardware FCC, Bluetooth, iBeacon and other certifications for legal deployment

Development Tools SDKs to speed development of proximity aware enabled mobile applications

Deployment Software development tools for quick

configuration of hardware

Logs & Analytics Contextual comparisonsand Big Data Analytics

Visitor Engagement

Facilities Management

Traffic Analysis (Employees, Visitors, Customers, Equipment)

Asset Tracking & Management

Workflow Optimization

Security (Identity Verification, Vendor Access & Tracking, Entry Authorization)

Indoor Navigation

Secure Beacon Management, Location Configuration & Battery Administration

Secure Beacon Management, Location Configuration & Battery Administration

Data85% of all data has a location element.

Foot Traffic Heat Maps - Space Utilization

More than just visitors. Learn about dwell times and velocity.

Sell more stuff.

Like WAY more stuff.

Enhance the entertainment experience.

Educate.

Hybrid Solution

Enterprise Bluetooth Low Energy Hardware, Software & Management