Google+ Tips & Tricks For DiscoveryPresented by : Lynette Young

#BEA@LynetteRadio

LynetteYoung.com

@LynetteRadio

Author: Google+ for Small Businesses

Que / PearsonSummer 2012

Your friends have knowledge.

The Internet has information.

Google+ is the bridge.

- Lynette Young

Publishing Content

Circles•Public : The entire Internet (all Google+

users & non-Google+ users, SPYW)

•Circles : Only people you have put in that circle

• Extended Circles : Friends of Friends (people in your circles & everyone in their direct circles)

• Individuals / Pages : Only those people tagged

Hangouts

•FREE 10-person video chat

•LIVE broadcast via Google+ & YouTube

So how is Google+

connected to getting found

online?

Authors &Google Knowledge Graph

Search Term: Jennifer Weiner

Search Term: good in bed book

?Search Term: Eleanor Brown

“The Weird Sisters”New York Times

Bestseller

Influence YourKnowledge Graph

Build Your “Knowledge Footprint”

•Trusted 3rd Party Content

•AuthorRank

•Google+ Content & Social Connections

Trusted 3rd Party Content

•Wikipedia

•Freebase

•IMDB

•CIA World FactBook

AuthorRank

AuthorRank means that your reputation as a content creator will influence the ranking of search results.

Google+ Content& Connections

•http://www.google.com/s2/u/0/search/social

Google+ Profile & Links+

Google+ Public Content+

Social Connections=

SPYW & “Knowledge Footprint”

www.google.com

/s2/u/0/search/social

Thanks ;-)

LynetteYoung.com@LynetteRadio

slideshare.net/lynetteradio