Be Original In Social Media

Be Original!

Avoiding Old-School Marketing in Social Media

Presented by @bournesocial

Social Media is Based on Social Behavior

In the groundswell, relationships are everything. The way people connect with each other – the community that is created – determines how the power shifts.

Concentrate on the relationships, not the technologies

- Groundswell, Li, Bernoff

Everything is social

OR OLD?

RememberWhether you…

Avatar yourselfParticipate in a user-gen contestShowcase a crowdAugment realityBlogMicro-blogPlay a gameCrowd-sourceMosaicVirtual giftTell a storyDonateNavigate, orChat with strangers

It’s all been done before, and you need only look to human behavior to tap the next social trend

Be Original In Social Media

Business

Transcript of Be Original In Social Media

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