BE HEARD in A Digital World!!

Getting Started With The “10 Positioning

Principles” To Creating More Visibility For Your

Small Business

Who Am I…

But that’s not all…

Creator of

www.GoldenGirlMarketing.com

www.TheGoldenInsider.com

www.TheLittleBlackBookofSocialMedia.com

Why This Training???

#1

To address common concerns, provide answers to the frequently asked

questions, and bring clarity to the benefits of online marketing for

every business that wants to make an impact.

#2

To give small businesses (even if their not tech savvy) the knowledge they

need to gain a competitive edge online even on a shoestring budget.

#3

To help you map out a step by step blueprint for getting started online that eliminates “the overwhelm” of why it matters, where to start, and how to

develop a strategy that makes sense for your type of business.

Here’s What You’ll Learn In Today’s Training

How to get the word out about who you are and what you do in a BIG WAY!!

Key strategies for building your visibility and credibility online

An Introduction to “The Social Chic Approach TM”; my unique methodology for creating digital visibility

The 10 Positioning Principles of Visibility and how to integrate them into your existing strategy

How you can claim one of the exclusive spots in my private VIP Jumpstart Marketing Makeover Program (I only work with a limited number of people every six months so this is a big deal)

So here are the “10 Positioning Principles”

which are the foundation of “The Social Chic Approach”:

1. Passion Is The Starting Point Of Online Success. 2. A Marketing Mindset Is Essential To Shifting The Consumers

Engagement. 3. Marketing Authentically Is The Only Way To Market Anything.4. Your Brand Speaks Volumes Even When You’re Silent. 5. Find Your Voice To Create A Bullhorn In An Overcrowded

Marketplace. 6. Become The Expert Instead of The Intern. 7. Meeting Needs Means More Than Making Sales. 8. Create Influence Through Content. 9. Focus On Seducing Prospects With Powerful Irresistible Offers. 10.Strategy Means More Than Tactics, Tools, and Techniques

COMBINED.

Passion Is The Starting Point of All Success

Positioning Principle #1

What Are Our Clients Passionate About???

Our clients are passionate about their products, services, and

offerings and want the world to know it.

Momentum stems from passion defined;

You must have complete clarity

around your “why” for being online.

Be Patient!!

Online marketing takes patience to create presence and those who are truly passionate about what they do

will outlast fads.

Positioning Principle #2

A Marketing Mindset Is Essential To Shifting The Consumers Engagement.

Engagement =

Changing the way you “think” about

marketing is key in changing how your clients engage with

you.

There Are 3 Major Ways To Make Money…

• Increase the number of repurchase• Increase the frequency of purchase• Increase the number of people who

purchase

Marketing Is A Must…Not An

Option!!

•increase your visibility •increase the number of people you market too

•increase the level of consumed content through leverage.

If you want to uplevel the momentum in your

business

Positioning Principle #3

Marketing Authentically Is The Only Way To Market Anything.

Authenticity is KEY

Authentic marketing is an all about “YOU” opportunity to connect rather than sell to your prospects and clients.

People connect with people not brands your goal is to

humanize your logo and inject the culture of your company, and personal persona when

possible.

People Based…Profit Rich

Positioning Principle #4

Your Brand Speaks

Volumes Even When

You’re Silent.

Branding is more than logos, trademarks and color

matching

Brands are the accumulation of

experiences with you at every level.

From websites to direct messages every communication is a brand

experience so think of it as such and make it an experience to engage

with you.

Positioning Principle # 5

Find Your Voice To Create A

Bullhorn In An Overcrowded Marketplace.

In order to be heard in a digital world you must rise above the

online clutter.

What Makes You Different??

Positioning Principle # 6 Become The

Expert Instead of

The Intern.

Your success online is directly related to your

position in the marketplace.

Ask yourself where are you positioned within your

industry?

Positioning Principle # 7

Meeting Needs Means More Than Making

Sales.

Focus on meeting the needs of your market rather than hustling your

wares to increase conversions and generate a return on engagement.

Positioning Principle # 8

Create Influence Through Content.

The Missing Piece…

K.L.T.

From articles to blog posts effortlessly build social equity and

credibility by POSITIONING yourself, services, and products

as a SOLUTION.

Positioning Principle #9

Focus On Seducing Prospects With

Powerful Irresistible

Offers.

Craft stunning irresistible offers and outcomes that have prospects

clamoring to be apart of your community

Benefits vs. Features

What results do you help prospects achieve??

Positioning Principle #10

Strategy Means More Than

Tactics, Tools, and

Techniques COMBINED.

Tactics

Strategy

Which One Comes First???

Bright Shiny Objective Syndrome

Copy-Cat Marketing

Create a client attractive signature visibility blueprint that makes sense for your

type of business.

It’s Time To Go Back To The

Basics Baby!!!

Done With You

& Done For You…

Let me tell you a little more…

An Exclusive VIP Mentoring Opportunity

Accelerate Your Business, Makeover Your Marketing, and Gain The Expert

Advantage In 60 Days or Less …Guaranteed!!!

Introducing My Brand New, Totally Revamped, Absolutely Exclusive…

VIP GOLD JumpStart Your Business Program

What’s In It For You?!?!?

As a private client, I’ll personally train and coach you step by step on creating a

completely leveragable business model that introduces more income in less time…build a targeted list online and offline…position your presence so you get paid like an expert…and transform your potential into profits and a lot

more!!!

Why “Done For You”??

If you don’t have the time, in house capability or know how to market

yourself, brand, or product online we can do it for you. Get our entire

team at your fingertips…

How Done For You Works??

instead of hiring multiple companies gain access to our entire team of industry experts who are ready to

simplify your tasks to give you more time to focus on what really matters.

Each plan is unique to your needs and company’s objective.

Here’s A Little of What We Can Do For You…

• Write copy for your website or blog• Create, distribute, and syndicate articles• Design your blog or website• Help you mastermind a killer brand• Bring your brand to life with graphics and design• Manage and Maintain your social media presence (including

twitter, facebook, and youtube)• Build and create your profiles• Design a squeeze page• Target, Build, and Maintain your email marketing efforts • And so much more…trust me

So What’s The Next Step?!?!

Visit www.GoldenGirlMarketing.com And Register For Your

F.R.E.E. Breakthrough Strategy Session

Or Give Us A Call Of Course…

1-800-634-6316

Let’s Get Connected!!

• www.twitter.com/jessgoldengirl

• www.ustream.tv/channel/GoldenGirlLIVE

• www.Facebook.com/JessicaTheGoldenGirl • www.LinkedIn.com/JessicaLawrence