Post on 28-Nov-2014
description
Being Findable Online
Auburn UniversityApril 17, 2009
Your Digital Footprint
Offline Online
What can you do?
ListenListen
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ListenListen
Listening = your foundation.
Helps you identify:
•Opportunities / Risks
•Existing Conversation / Blank Slate
•Critics / Allies / Potential Allies
ListenListen
blogsearch.google.com search.twitter.com
ListenListen
www.google.com/reader
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www.bloglines.com
ListenListen
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The blogosphere: harnessing the power of citizen journalists
•An easy “next step” after listening
•You have two basic options:
• Engage
• Contribute
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Option 1: Blogger Engagement
•Be transparent
•Personalize the message
•Be conversational and avoid jargon
•Know that with bloggers, you’re always “on the record”
•Recognize that many bloggers have day jobs
•Don’t add bloggers to your media list
•Email first, post comment second
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Option 2: Start Your Own Blog
•“Everyone else is doing it” is not a good reason
•Add value to the conversation
•Be mindful of your comment policy: post it and stick to it
•Post often, but not too often
•Be thoughtful in how you title and tag your posts
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Twitter: changing the world in 140 characters or less
•So what is Twitter?
•Started as simple “What are you doing” updates
•Evolved into a platform for activism and customer service
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Be aware of best practices
•Be transparent
•Tweet often, but not too often
•Two-way communication is key
•Try out Twitter on your own first
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Go where people are already looking
•Be strategic in how you title and describe items
•Use tags abundantly and smartly
•Make sure the content you’re posting is appropriate and ideal for the platform
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Facebook: gather your fans
•New design for business pages is more similar to individual profiles
•Opportunity to be more directly integrated into your audience’s day-to-day experience on Facebook
•Channel to further distribute all your great content from the other platforms
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You’re already more than half-way there!
•Google likes …
• Frequently updated content
• Incoming links
• Titles, descriptions, tags and all those things that make content findable
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SEO = Search Engine Optimization
• Achieved by “organic” means
SEM = Search Engine Marketing
• Achieved by paying $
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ListenListen Engage & ContributeEngage & Contribute OptimizeOptimize
ListenListen Engage & ContributeEngage & Contribute OptimizeOptimize
ListenListen Engage & ContributeEngage & Contribute OptimizeOptimize
ListenListen
Engage & ContributeEngage & Contribute
OptimizeOptimize
Being Findable OnlineBeing Findable Online