(AFFILIATED TO POKHARA UNIVERSITY)BANESHWOR, KATHMANDU

 BUSINESS DEVELOPMENT PLAN

PRESENTERS:ROSHAN POUDEL

SABIN SHAKYA

DRIVE-THROUGH & MOBILE FOOD BUSINESS

INTRODUCTIONA food truck is a large vehicle equipped to cook and sell food

The food truck and Drive-through takeaway food business is set to match the growing needs of heavily work-occupied people at today’s generation

DRIVE-THROUGH MOBILE FOOD BUSINESSORDER DELIVERY SELF-SERVICE WALK IN RESTAURANT

LOCATION & PREMISESMAITIGHAR MANDALA, OPPOSITE TO XAVIER’S COLLEGE, NEW BANESHWOR ROADAREA - 8000 SQUARE FEET

MUNCHIES

VISION

Offer wonderful eating experience with great food at reasonable prices.

“Serve the highest levels of experiential product and services and maintain consistency in serving the highest quality products at affordable price’’

MISSION

TARGET CUSTOMERS

StudentsOffice employeesEvent Goers – Sports/ Music/ Cultural ProgramsStreet ShoppersPersonal & Corporate Events events, bar mitzvahs, and weddings.Other events & Popular hangout Venues & Spots, Food truck vending events, fleaMarkets, car shows, night markets, beer tastings, and concert and food events.

CONCEPT & MODEL

SERVICE BLUEPRINTS

Production/ Operation process

Drive through

Customer walk in Self Service

HEADQUARTERS

MONETIZATIONTotal InvestmentNRS 14,426,650/-

Investment in Fixed assetsAmount: NRS 6,300,000

Investment in Working Capital Amount: NRS 1,500,000

Investment in Operating Assets Amount: NRS 5,073,250.00

Bank and Loan StructureShort term

Working Capital : Amount: Nrs 2,500,000

Bank OverdraftAmount: Nrs 15,000,000

VALUE PROPOSITION Time savingAffordable & value for moneyGreat TasteDoor-Step DeliveryHygiene & Food qualityProduct satisfactionUnbeatable Service

WHY DO IT?

Attractiveness of demand

As Nepali people has huge amount of disposable income and fast food culture is growing in Nepal, People will be attracted towards quality food at lower price in short time.

Durability of demand

Food is daily necessity of every individual so, the

demand is durable.

Timeliness of demand

Since our business will be the first of its kind in

Nepal, there is every possibility of having a first

mover advantage.

PRODUCT AND FEATURES

FOOD QUALITY

MARKETING STRATEGY • Price:• Market competitive pricesThe average per unit price for the products is Rs 150

Physical Evidence• Production location

•Food trucks

•Delivery Vehicles

•Brochures & Business cards

•E- Presence

•Communication methods

• Place: Place/Distribution• Reachable • Doorstep Delivery• On the way • Production House

Promotion: customized vehicle, Photos will be taken and displayed in our official Facebook page , we will also have picture of the week. The truck itself, T-shirts, recipe book, business cards, website, Twitter, Facebook, and magazine articles

Process: The semi- cooked food will be prepared in headquarter & at the destination and will be fully cooked before being served.

SWOT ANALYSISStrengths• Location • close to the main market, college and tourist destination. • Easy access to the public, students and busy people.• Quality & Fresh Product at affordable price.• Adequate practical knowledge on Mobile Food Restaurant

management. • Fast Service

Weakness• It is quite difficult to differentiate its service to the people• Lack of calm environment for people can come to relax or even

catch up on work• Lack of recognition

Opportunities • Large group of potential customers both Students and

Foreigner• Lots of potential customers from different demographic age

group in that area• Changing and busy life style

Threats • Presence of substitutes: Restaurants and traditional small

restaurants in the neighborhood.• Increase in the price of raw material can hamper in the

pricing strategy. • Replication of business• Change in taste and preference of the customer

Phases of Development and Time Plan

1. Be Unique 2. Minimize Your Options 3. People Want To Save Money 4. Be Social 5. Be Where Your Consumers Are 6. Perception 7. It is more than your product

Build a websiteSet up your social media accounts

Develop a press planFood blogs

Find a cause to support

Loyalty ProgramsFoodie Photos on

Instagram

Send Out an Email Newsletter

Promote User-Generated ContentMonitor Your Social

Media PresenceUse Mobile Ads

Offer Coupons and Discounts

SHORT TERM

 MEDIUM

LONG TERM

HIERARCHY

KEY PARTNERS

REVENUE MODEL YEAR 1-5

YEAR 1: NRs 42,033,316

YEAR 2: NRs 95,719,164

YEAR 3: NRs 94,559,544

YEAR 4: NRs 222,441,378

YEAR 5: NRs 222,553,238

KEYS TO SUCCESS:• Open kitchen.• Delicious & fast menu items.• Competitive Pricing.• Deliver with a smile.• New products.• Socialization hub & refreshment.• Personalised marketing

GOOD BUSINESS!