BCG Matrix of

The Coca Cola Company.

The Coca Cola Company

• Established: 1886• Ranking: We own 4 of the world’s top 5

nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta.

• Company Associates: 90,500 worldwide (as of December 31, 2007)

• Operational Reach: 200+ countries• Consumer Servings (per day): 1.5 billion.

The Coca Cola Company

Did you know that the coca cola Company offers more than 3000+ products in over 200 countries ?

The Coca Cola CompanyDid you know that the coca cola Company offers more

than 3000+ products in over 200 countries ?

• Energy Drinks• Juices / Juice Drinks

• Soft Drinks • Sports Drinks

• Tea and Coffee • Water • Other

The Coca Cola Company

Brands Names of Coca Cola In India

• COCA-COLA • THUMS UP • SPRITE • FANTA • LIMCA • MINUTE MAID PULPY ORANGE • MAAZA • KINLEY • GEORGIA

PRODUCT THAT SELL MORE IN MARKET

ACCORDING TO DISTRIBUTORS

2

5

6

1

3

8

0

1

2

3

4

5

6

7

8

9

THUMS-UP

SPRITE COKE MAAZA FANTA LIMCA

PRODUCTS

SE

LL

IN

MA

RK

ET

•BCG Matrix i.e. Growth-Share Matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis.

• Created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines.

• This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.

The BCG Matrix

The BCG MatrixSTARS :- High growth business competing in market where they are relatively strong compared with the competition. They have a high point shares and are the ideal businesses.

CASH :- Low-growth business with a relatively high point shares. These businesses were stars but now have lost their attractiveness.

QUESTION MARK :- Businesses with low point share but which may have a high growth rate. This suggests that they have potential but may require huge ever, a competing force extraordinary effort in order to grow point share.

DOGS :- Businesses that have low relative share and low expected growth rate. Dogs may generate enough points to sustain but they are rarely, if ever, a competing force.

The BCG Matrix

The Position Of Coca Cola Brand Names In BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

Thank you

-by Navin Jagwani