Post on 07-Apr-2015
About Bajaj Auto Ltd. Founded in 1926, at the height of India's movement for independence from the British, the
group has an illustrious history.
Jamnalal Bajaj, founder of the group.
The Bajaj Group is amongst the top 10 business houses in India.
The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and
three- wheeler manufacturer and the Bajaj brand is well-known across several countries in
Latin America, Africa, Middle East, South and South East Asia.
Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy
Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers.
The integrity, dedication, resourcefulness and determination to succeed are characteristic of
the group.
Diversified Presence Bajaj Auto Ltd. Bajaj Holdings & Investment Ltd. Bajaj Finserv Ltd. Bajaj Allianz General Insurance & Life Insurance Co. Ltd Bajaj Financial Solutions Ltd. Bajaj Auto Finance Ltd. Bajaj Allianz Financial Distributors Ltd. Bajaj Auto Holdings Ltd. Bajaj Auto International Holdings BV Bajaj Electricals Ltd. Bajaj Ventures Ltd. Hospet Steels Ltd.
Marketing Strategies Being the leading manufacturer of two & three
wheelers market BAL(Bajaj Auto Ltd.) has been providing the best of the class models at competitive prices.
Most of the Bajaj models come loaded with the
latest features within the price band acceptable by the market.
They regularly update the low price bikes with the
latest features like disk-brakes, anti-skid technology and dual suspension, etc.
BCG Matrix
Stars:
Pulsar 150 & 180CC
Question Mark:
XCD 125DiscoverPulsar 200 & 220CCBlade
Cows:
PlatinaCT 100Bajaj Auto 3 Wheelers
Dogs:
•Avenger•Kristal
Relative Market share
Busi
ness
gro
wth
Rat
e
HIGH
LOW
LOWHIGH
APPROPRIATE STRATEGIES
(STAR)
HOLD STRATEGY (Invest to protect) Build capacity expansion Increase investment Increase advertisement and promotion Increase market reach
APPROPRIATE STRATEGIES
(Question Marks?)
Product is in early stage Try to build it and turn in to STAR Invest intensively
APPROPRIATE STRATEGIES
• ( CASH COW) HOLD & HARVEST STRATEGY
Increase advertisement and promotion
Increase market reach
Invest to hold market share