From 2015 to 2016

Mahmoud M. Abdelghany Selim

Marketing Brand Manager

LOCAL INITIATIVES

2016

Focus on high check value items for

groups and outings during December, a

promotion was tailored to give out free

ice-cream pack with 6&8 inch cakes,

and double the size of free pack with any

9 inch cake.

2016

2016

+300%

Average increase

in Mondays sales

Every Monday, customers may order their

favorite shake with any size, type & flavor,

or any flavors inside a pint for a fixed

price (discounted price)

+35%

+12%

2016

2016

2016

Celebrating the national days with our

customers, we have launched a mini

promotion where by customers get free

toppings during the week of national

days celebrations.

The promotion was intended for triple

scoop orders representing Kuwait flag

colors.

2016

2016

2015 - 2016

From TO< 10000 Follower 72000

Sep 2015 Dec 2016

2016

Utilizing every possible opportunity to stay connected with our fans, we

remodeled Baskin Robbins page and added a trackable link for our menu

and ordering through talabat.com or call center directly.

Multiple photo sessions have taken place and adopted some creatives

from Baskin Robbins mother company boosted our page rank and made it more interesting to follow.

2016

POP & Instagram only were used

Sometimes a great product could be

there as an ingredient in another not

moving item.

Just in 10 days we managed to move the

Macadamia cookies before reaching an

expiry issue by introducing the item as a

buy alone item with tempting prices for

the packs.

2015

Cakes sold increase

In order to push the delicious 4 Pcs. 4

Flavors cakes, a promotion was launched

to give out 5 free scoops for free with

every purchase of a cake.

+145%

2015

2015

2015 - 2016

Profiling every store and knowing what are the spots available to advertise

any new product in-store have helped doing 10 times the performance of

re-hits and much more than expected for NPDs.

2015 - 2016

Multi-dimensional reports have left no limitations to understanding the

business and bring insights on customers’ most favorite items and much

more.

Also it was the cornerstone for launching a newer much simpler

Talabat.com page.

2015

With all our parlors ready with all media

after doing the profiling, we reached

400% the expectations for this new packs

which was the 1st of a kind to be

launched in Kuwait market.

2015

Utilizing the best of every parlor we managed to reach approximately 5

times the orders of every month’s special flavor (The Horizontal flavor info

banner). The banner encompasses each flavor ingredient and mentioning

if any ingredient is allergic in both Arabic & English languages.

2015

AlDahabi phase 2 was the 2nd product

I launched after becoming responsible

for Baskin Robbins, and 2nd after

finishing the profiling phase.

AlDahabi 1 AlDahabi 2

Qty Per Store Daily

+400%

LOCAL INITIATIVES

From 2015 to 2016

Presentation included only some of the activities that have taken place through the stated period and not all of them.