Basic Web Analytics: Time on Site and Bounce Rate

Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute

Using Google Analytics May 29, 2009

Basic Web Analytics:Time on Site, Bounce Rate

Laura Lee S. DooleyOnline Engagement StrategistWorld Resources Institute (www.wri.org)twitter.com/lauraleedooleylauralee@wri.org

Metric #3: Average Time

The average amount of time visitors spent

viewing this set of pages or page

Scorecard metrics

Google.com =8.4 min/day

Time on Site Computation for Tabbed BrowsingAvinash Kaushik

Page 4(1 min)(1 min)

HomeHome(1 min)(1 min) > > > >

10:0710:0510:0210:01

Enter - 10:00

One session, visit “reorganized” by time stamps1 Visit, 1 Unique Visitor, 7 minutes

Metric # 4: Bounce Rate

% of single-page visits or visits in which the person left your site from the entrance

(landing) page

Attributes of bounce rate

• Really hard to misunderstand = users who land on your site and refused to give you even one single click!

• Available in most web analytics tools, including Google Analytics.

• Quick and easy to use. Helps you identify and make changes in under an hour.

Bounce rate v. exits

Current Page

40-60%

How did the visitor come to your page?

Why did they exit?

Bounce Rate Metrics

• Site average

• Top content, landing pages

• Referring sites

• Search keywords

• Adwords, Campaigns

Site average v. landing pages

Basic Web Analytics: Time on Site and Bounce Rate

Education

Transcript of Basic Web Analytics: Time on Site and Bounce Rate

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