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Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Networks as Success Factor for Social Innovation
RESER Conference BucharestSession on Social Innovation
21th September 2012
Jürgen Howaldt
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Basic assumption
The transition from an industrial to a knowledge and services-based society corresponds with a paradigm shift of the innovation system.
This paradigm shift also implies an increasing importance of social innovation as compared to technological innovation.
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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“The tracks of international research on innovation demonstrate that the technology-oriented paradigm – shaped by the industrial society – does not cover the broad range of innovations indispensable in the transition from an industrial to a knowledge and services-based society: Such fundamental societal changes require the inclusion of social innovations in a paradigm shift of the innovation system.”
Vienna Declaration: The most relevant topics in social innovation research
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Main characteristics
Co-ordination and mediation between various different groups of stakeholders who are involved in innovation activities
Interdisciplinarity, heterogeneity and reflectivity of the processes of creation
Emphasis on historical, cultural and organizational preconditions
Increased involvement of users/citizens in processes of “co-development”
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Social Innovation moves from the margins to the mainstream
At the start of 2009 President Obama announced the establishment of a new “Office for Social Innovation at the White House“ and allocated USD 50million to a fund for social innovation.The Fund will focus on priority policy areas, including education, health care, and economic opportunity.
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Social Innovation
a new combination or new configuration of social practices
in certain areas of action or social contexts
prompted by certain actors or constellations of actors
in an intentional targeted manner with the goal of better satisfying or answering needs and problems than is possible on the basis of established practices
socially accepted and diffused widely throughout society or in certain societal sub-areas
finally institutionalized as a new social practice
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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In this light innovation can be understood
“as a process of collective creation, in the course of which the members of a particular total population learn, i.e. invent and establish, new ways of playing the social game of collaboration and conflict, in a word a new social practice, and in the course of which they acquire the necessary … abilities to do this.”
(Crozier/Friedberg 1993)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Areas of social innovation
civil society: the increase in the significance of cohabitation or the environmental movement
state action: the introduction of social security and national insurance
business world: the advent of team work, knowledge management or new social services
(cf. Katrin Gillwald 2000)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Research fields
Management and Organizational Research Social Economy, CSR, Social Entrepreneur Creativity Research (Creative Industries) Local and Regional Development
(Moulaert et al. 2005)
Service Innovation/ Social Services Sustainable Development/ Climate Change Social Innovation in a digital era (Enterprise 2.0; Society 2.0)
(Howaldt/Schwarz 2010)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Social Innovation – Social Entrepreneurship
An innovative, pragmatic and sustainable entrepeneurial activity for a significant, positive change in society
Connection between entrepeneurial activity and social goals
Multitude of global initiatives (e.g. Ashoka, Grameen Bank) and a barely clear number of regional initiatives
http://www.businesspj.com/wp-content/uploads/2011/04/socialentrepreneurship.jpg
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Social Innovation – Carsharing
Common use of cars through the provision of vehicles in main areas
Carsharing-organisation professionalized the traditional „driving communities“
In Germany there are around 110 carsharing-organisations with 158.000 customers
http://www.carsharing-vergleich.de/wp-content/uploads/2009/12/carsharing-münchen.jpg
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Focusing on social innovators as individuals?
“Most social businesses are likely tooriginate with one person, or perhaps
witha small group of people—friends, workcolleagues, or people with a sharedinterest in a particular social problem.Within such a small group, you may nothave all the expertise, experience, ideasand resources needed to make yoursocial business idea into a reality. Don’tlet that stop you! Look around for othersyou can partner with.”
(Yunus, 2010: 79–80)
www.br-online.de
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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“It was the time when talented and energetic engineers could make enormous contributions and, for a while, they were the ‘superstars’ of their age. Thereafter, mayor projects became increasingly complex and grew beyond the grasp of a single person.”
(London, Science Museum)
http://www.sciencemuseum.org.uk/visitmuseum.aspx
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Networks as Success Factor for Social Innovation
“Complex challenges demand complex solutions.”
(Moore and Westley, 2010)
Networks can be described as one of the most important features of the new innovation paradigm, a result of a profound transformation of the innovation process. (Howaldt and Schwarz, 2010)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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A New Nature of Innovation” (OECD 2010)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Typical incentives and advantages of network co-operation better information larger resources a higher status
What is special about innovation networks (Powell and Grodal, 2005)? -||- etc. But: better information is even more important as knowledge is
crucial for innovation
Why networks?
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Types of networks
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Why Social Innovation Networks?Cross-sector collaborations
“Increasingly, innovation blossoms where the sectors converge. At these intersections, the exchanges of ideas and values, shifts in roles and relationships, and the integration of private capital with public and philanthropic support generate new and better approaches to creating social value. To support cross-sector collaborations we have to examine policies and practices that impede the flow of ideas, values, capital, and talent across sector boundaries and constrain the roles and relationships among the sectors.”
(Phills et al., 2008: 43)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Combine the potential of social innovation in the social economy, civil society, business firms and the state (Multi-level governance)
Promote alliances between universities, companies and the state around social innovation
Opening the process of innovation to society including all stakeholders in the development and diffusion of innovation
Empowering people: Include citizens, clients, social movements, communities in the process of social innovation
Innovation „bottom up“: learning from experiences of innovation research and business and public service innovation
Ameliorate the conditions of participation and self-management in social innovations aimed at overcoming poverty and pauperisation
Vienna Declaration: The most relevant topics in social innovation research
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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One critical question is “whether and how networks can help facilitate innovations to broad the seemingly insurmountable chasms that separate local solutions from broad system transformation: that is, how they help innovations to “cross scales”.
(Moore and Westley, 2011)
Why Social Innovation Networks?
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Institutional Entrepreneurs in Social Innovation Networks
“One type of entrepreneurship may be the inventor of a novel norm, idea, or product (sometimes called the social entrepreneur).”
“A second type is the institutional entrepreneur, whose job it is to manage the context, complex as it is, in such a way that the innovation has a chance to flourish, widening the circle of its impact.”
“An institutional entrepreneur, therefore, not only introduces a certain innovation but also works to change the broader context so that the innovation has widespread appeal and impact.”
(Moore and Westley, 2011)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Institutional Entrepreneurs in Social Innovation Networks
Institutional entrepreneurs are key agents in effective social networksand rely on a “complex skill set”, which “enables them to recognizewhich types of relationships within the network are crucial at specifictimes and to mobilize those relationships in order for innovations tocross scales. In some cases, this means skillfully establishing strongbonds and weak links, where appropriate, as well as understandingthe content of those relationships and whether the connections providespecific resources (information, financial support, access to new ideas)and ways to leverage those resources”.(Moore and Westley, 2011)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Institutional Entrepreneurs in Social Innovation Networks
Findings by Moore and Westley (2011) indicate that some of the keyentrepreneurial skills are: pattern generation (recognizing “the patterns causing a rigidity trap”
e.g. efforts “to change cultural, economic, and policy institutions”) relationship building and brokering (“working to ensure the purpose
of a formal structure is replaced by the mission of an informal group”) knowledge and resource brokering (“ability to understand
specialized knowledge and reframe the discourse about the subject so as to make it comprehensible, accessible, and engaging for others, particularly decision-makers”)
network recharging (being “the visionary leaders who give form and direction to the network and its mission”)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Social Innovation Networks in different areas
Social Services in general Health Care Services for Elderly
and Dependent Persons Modernization of Education
Systems (LLL) Social Integration and Equal
Opportunities Clean Technologies Sustainable Development Climate Change
http://1.bp.blogspot.com
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Social Innovation Networks – Climate Change
developing a regional strategy for adapting to the consequences of climate change
platform for collaboration and dialogue as well as think tank, knowledge repository and expert partner for the region
applying a 2020 roadmap, the region expects to receive the support it needs to proactively anticipate and respond to the challenges of climate change
“social-science-driven” cross-sector collaboration and fertilization
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Relevance of Social Innovation Networks in scientific debate and for policy-making
focusing on the single person of the social innovator does not cope with the reality of innovation processes, often characterized by multiple interactions and a systemic nature
this perspective may raise false expectations regarding successful social innovations: if societies should benefit from social innovations, promotion and consultancy in this field should hardly concentrate on extraordinary personalities, but rather on systemic approaches with various actors involved
(Howaldt, Domanski and Schwarz, 2011)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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Conclusion
“The world needs more social innovation - and so all who aspire to solve the world’s most vexing problems - entrepreneurs, leaders, managers, activists, and change agents - regardless of whether they come from the world of business, government, or nonprofits, must shed old patterns of isolation, paternalism, and antagonism and strive to understand, embrace, and leverage cross-sector dynamics to find new ways of creating social value.”
(Phills et al. 2008)
Howaldt/ Bucharest 2012
Sozialforschungsstelle DortmundCentral Scientific Institute
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www.sfs-dortmund.dehowaldt@sfs-dortmund.de
Social Innovation: Concepts, Research Fields and International TrendsStudies for Innovation in a Modern Working Environment 5
Jürgen Howaldt/Michael Schwarz