Post on 10-Jun-2020
Munchen , November 2014
BARCELONA: Open to Business, Open to Innovation
Anna Majó, (amajo@bcn.cat)
Directora de Promoción de Sectores Estratègicos e Innovación
Ayuntamiento de Barcelona
RANKINGS:
4th Best European Smart city (2012)
5th Best world city in quality of life (State of the World cities UN-Habitat 2012)
6th Best European City to do business (European Cities Monitor 2011)
6th World city hosting more International meetings & congresses (MWC-until 2018)
1st World city admired for its urban development model (Cities for Citizens 2011)
A thriving city with 1,615,908 inhabitants (Metro Area of 4.7 million)
Capital of Catalonia, that generates 20% of Spain’s GDP & 25% of its exports
175,000 companies (95% of them SMEs & micro businesses)
48% of the employees work in knowledge intensive sectors
37% of the workforce holds a university degree
214,000 students at the 8 Universities of the Barcelona area
15.9 Million tourist overnight stays**
Barcelona, main business & tech hub of Southern Europe & Mediterranean
3
Barcelona: Smart City – The mantra (2012)
Barcelona Urban Lab
“Productive districts at human speed inside a
hyper-connected and zero emissions city”
“Many slow cities inside a smart city”
4
Barcelona: i-Capital 4 P’s (March 2014)
Barcelona: Open to Business, Open to Innovation
5
Smart City and Open City PEOPLE+BUSINESS+URBAN+GOVERMENT
Barcelona : Open to Business , Open to Innovation
International Regions Benchmarking Consortium
IRBC Conference Munich
5 November 2014
A new governance model
1. Past & Present of LIVE
2. LIVE Platform definition, objectives and governance
3. Action Plan 2014
4. Conclusions
Platform LIVE 2014
Past and present of EV & LIVE:
LIVE 2009 LIVE 2010 - 2013 LIVE 2014
LIVE study phase:
A study looking into the Logistics
for the Implementation of
Electromobility in Barcelona
concluded that there was a
need to promote EV in its early
introduction stages through
public private partnerships. That
is why Plataform LIVE 2010 -
2013 is created
1st EV EcoSystem generation:
LIVE, as a public/private
collaboration, becomes a motor to
establish the bases and first
development of EV needs:
Actions under coordination and support
from PPP + Favorable ecosystem
generation + Reference trademark for
citizens and companies..
First real market scenario:
Functions related with public
policy and citizens are derived to
public administrations.
LIVE has new objectives from
2014, focused in the economic
promotion of the sector and
expands the territorial focus to the
Metropolitan area of Barcelona and
Catalunya.
Platform LIVE 2014
LIVE 2009 LIVE 2010 - 2013
More than 300 public administrations and private companies (national &
international) have been attended and assessed
Platform LIVE 2014
LIVE Platform 2014
• Sector Platform centered in Barcelona and
Catalunya
• Promotion of Sustainable Mobility
• Activity and resources dedicated more to
companies and less to citizens (others do).
• PPP Open / Inclusive
• Multilateral membership contracts that can be
extended every year
• Formalisation of Collaboration Member figure.
Past and present of EV & LIVE:
Platform LIVE 2014
1. Past & Present of LIVE
2. LIVE Platform definition, objectives and governance
3. Action Plan 2014
4. Conclusions
Platform LIVE 2014
LIVE Platform Definition and Objectives:
Objectives:
• Sustain and increase Barcelona, its Metropolitan area and Catalunya strategic
positioning as an international excellence center for sustainable mobility.
• Become the nexus between public plans at diferent territorial levels (Barcelona,
Metropolitan Area, Catalunya), and share experiences and need between Public and Private
sector.
• Support the private sector to facilitate the generation of local and international projects in
the territory, to provide business development tools and to respond to the needs and
interests of the sector.
LIVE Platform is a public-private platform open to all the organisations related with the
electric and sustainable mobility with the shared objective of developing projects, strategic
policies, new business models and establish a knowledge network.
Platform LIVE 2014
Platform structure:
Participation of all entities
(Directors and Collaborators)
ANUALLY
Partifipation of Director members
+ collaborators representative
MONTHLY
Barcelona Activa
Technical Secretary
Comunication Team
All members (Directors and
Colaborators) can
participate depending on
the iniciative
CONTINUOUSLY.
Platform LIVE 2014
1. Past & Present of LIVE
2. LIVE Platform definition, objectives and LIVE Platform governance
3. Action Plan 2014
4. Conclusions
Platform LIVE 2014
LIVE 2014 action plan:
0 -
Governance
1 -
Communication
2 – Public
Policies
3 –
Infrastructure
4 –
Vehicles-
Fleets
5 –
Industrial
Transf.
Feb.14 Apr.14 May.14 Mar.14 Jul.14 Sep.14 Jun.14 Nov.14 Dec.14 Oct.14
TC 0.3 Dinam. LIVE members
WG 2.2 Public Paperwork simplif.
WG 3.2 Rapid Charge Points impact study
WG 3.3 Park Oper. Dinam.
WG 4.2
Workshop WG 4.2
WG 5.2 PPP Relationships
WG 5.4 Sector capacity guide/ LIVE report
TC 0.1 Steering Committee LIVE
TC 0.2 Estrategic indicators & state of the art
TC 0.3 Dinam. LIVE members
TC 1.1 Communication Committee LIVE
TC 1.2 Channels update
TC 2.1 Public Commission LIVE
WG 3.1 Feasibily & bussiness models INFRAST.
GT 3.3 Parking Lots Operators Dinamisation
WG 4.1 Feasibiliy & bussiness models FLEETS
WG 4.2 Fleets support
WG 5.1 I/V monitorisation
WG 5.3 Sector cap. building
Platform LIVE 2014
Activities & Working Groups of Platform LIVE 2014
1 - Communication
TC 1.1 Communication Committee LIVE
WG 1.2 Canals update
TC 1.1 Comunicació Committee LIVE + WG1.2 Channels update:
NEW WEB LIVE Portal LIVE (Groupiest)
Newsletter
Twitter LIVE (@LIVEprojectBCN )
CT 2.1 Public Commission LIVE:
Punctual participants from other
public administrations or
departmetns (ATM, TMB, etc)
1. Plans and policies coordination between LIVE public members:
• Support in the definition and excution of sustainble mobility plans
• Public policies estandarisation
• Cordination and sinergies between administrations (procurement,
incentives, …)
2. Influence in other administrations public policies
3. Represent common goals and interests in front of Estatal and European
administration.
4. Incorporate private sector needs to politicies and generate a continuus
dialogue.
Objectives
2 – Public
Policies WG 2.2 Public Paperwork simplif.
TC 2.1 Public Commission LIVE
Activities & Working Groups of Platform LIVE 2014
Existing policies and incentives for EV:
• Tax benefit : 75% reduction in annual road tax
• Regulated Tarif to park in blue and green areas of 0€ for Barcelona residents.
• New public parking lots constructed have a 2% of spaces with CP required
• Reduction in highway tolls
• Permission to circulate in High Occupancy Lanes
• Grants for efficent vehicles purchase and EV: Pla PIVE and Programa MOVELE
Some other coming soon ( Grants to purchase , Subsidies for Charging points, ...)
TC 2.1 coordination and dissemination of public policies
CT 2.1 Public Commission LIVE:
2 – Public
Policies GT 2.2 Public Paperwork simplif.
CT 2.1 Public Commission LIVE
Activities & Working Groups of Platform LIVE 2014
• Public CPs network + 13 Fast Charge Point (Trio)
• 8 semi rapid charge points for freight vehicles
• Incorporate electric needs in taxi regulations
• Pilot test e-moto for Police Body fleet
• Procurement of 18 eBuses (TMB)
• Dissemination: ExpoElectric, Smart Moto,
FormulaS,Urban Mobility Plan, European Projects (FP7
i H2020)
• Installation of 250 CPs in BSM parking lots
through 2014-2015 (990.000 € investment)
• Possibility to rent parking spaces with access to
electric charge (no extra cost for the installation
of the CP)
• Inclusion of 10 electric scooters and 5 electric
vehicles in BSM internal fleet
• Installation of 10 fast Charging point in
agreement with OEMs
• Grant for public flleet EV procurement
• Procurement of 100 electric bikes for city workers
• Grant for electric bikes purchase
• Ellaboration of a guide with municipality directives
for the promotions and use of electromobility.
• Subprogram for the promotion of EV (included in
sust. Mobility program) for 2014-15 :
• Air Quality Improvement Plan (DGQA):
• Environmental Quality Guarantee Badge
• Green purchase guides (public procurement
and citizens) , etc.
• Estrategic plan for Sustainable Mobility (RIS3CAT
Acció/DG Industria) (in process)
• Energy and Climate Change Plan for Catalunya
2012-2020 Catalunya 2012-2020 + indicators + map
WG 3.1 and WG 4.1 Feasibilty & bussiness models in Infrastructures and Fleets + WG 4.2 Fleet support
WG leaded by SEAT and Gas Natural Fenosa (executes CREAFUTUR)
Activities & Working Groups of Platform LIVE 2014
WG 3.2 Impact study of Fast Charge Stations Network:
WG 3.3 Parking lot Operators dinamisation (B:SM) + GT 3.x Vinculated charge deployment (ACS)
WG’s in definition process and formalisation (2nd half of 2014)
WG leaded by ICAEN and executed by
IREC
WG 5.1 Infrastructure / Vehicles monitorisation (ICAEN - IMI)
• OPEN MAPS: EV Charging points + CNG + LNG + and
PLG stations as webservice and Opendata
• Indicators (Carging points, N of Vehicles, ...)
GT 5.3 Sectorial capacity building (Barcelona Activa)
Monitoring and difussion of EV trainings (SECARTYS –
AEDIVE + ASCAMM/CREVE + UPC + MERIN’S)
+
Barcelona Activa specialised in Electro-Mobility training
for unemployed.
5 –
Industrial
Transf.
WG 5.2 PPP Relationships
WG 5.4 Sector capacity guide
WG 5.1 I/V monitorisation
WG 5.3 Sector cap. building
Activities & Working Groups of Platform LIVE 2014
WG 5.2 PPP Relationship
• Continuus working groups assistance in diferent platforms and clusters (ACCIO / Industria)
• Ajuntament de Barcelona and Generalitat are proposed as BOARD MEMBERS of HyER through LIVE
...
5 –
Industrial
Transf.
WG 5.2 PPP Relationships
WG 5.4 Sector capacity guide
WG 5.1 I/V monitorisation
WG 5.3 Sector cap. building
Activities & Working Groups of Platform LIVE 2014
1. Past & Present of LIVE
2. LIVE Platform definition, objectives and governance
3. Action Plan 2014
4. Conclusions
Platform LIVE 2014
Conclusions:
EFFICIENT ICE HYDROGEN ELECTRIC BIOFUELS
We are not talking about a technologies competition...
Platform LIVE 2014
Conclusions:
International scenario 2012-2020
Platform LIVE 2014
Conclusions:
Why to join LIVE?
Continous relationship between members and capcity to influence in Public plans and private projects.
LIVE a showcase and provides visibility (local and internationally) LIVE also acts as an observatoire
and loudspeaker for members iniciatives.
LIVE generates projects and focus group to advance sustainable mobility.
LIVE provides access to one-stop-shop services for sustainable mobility services: financial access,
location, partners, training,
Demand incentivation throught iniciatives addressed to final consumers and bussiness opportunities
detection.
Participation and contacts with other networks + Lobby (European cooperation projects, representation
of interest in front of Spanish Government and European Commission)
Monitorisation of Sustainable Mobility progress in Catalunya + Scector information and vigilance
(State of the Art)
PPP Collaboration
Visibility
Development
Support
Oportunity
Networking
Knowledge
Platform LIVE 2014
Thank you
Further information:
anna.majo@barcelonactiva.cat
ramon.pruneda@barcelonactiva.cat
secretaria.live@edenwaygroup.com
livebarcelona.cat @LIVEprojectBCN LIVE Barcelona
(Vehicle electric)