Post on 03-Oct-2020
4/12/2013
1
Business Development through Social Media Monday, April 29, 2013
Barbara Lewis, MBA, President,
Centurion Consulting Group
Barbara Lewis, MBA • Over 2 decades in marketing professionals
in the retirement services industry
• Started career as journalist - WSJ
• Certified Social Media Strategist
• MBA from UCLA Anderson & Lecturer
• Survey Development
• Well-known clients including:
• National ERISA Attorneys
• Former President of ASPPA
• TPAs, CPAs & FAs
• Book Author – Get a Black Belt in Marketing:
The Marketing Success Book for Retirement
Industry Professionals
4/12/2013
2
Possible Discussion Topics
• What are the most common social media services that
are used by businesses today?
• How can you best target the social media services that
are commonly used by your company’s client base?
• How do you develop social media pages that are tailored
to your company’s business objectives?
• What are some strategies for maximizing “hits” on your
company’s social media pages?
• How do you find referral sources and other contacts in
the social media universe?
• How can you develop a social media page that grabs the
attention of potential clients?
The Survey Says
Facebook – 64% on; No clients generated
• Twitter – 38% on; No clients generated
• Google+ – 27% on: No clients generated
• LinkedIn – 75% on: 15% generated clients
And the Winner Is…..
4/12/2013
3
New LinkedIn Profile Use a color,
professional
square, head &
shoulder shot;
Use your
casual name
Professional “Headline”
Value proposition, trust, credibility – 120 characters
4/12/2013
4
Summary – 1st Person
Be personal; write about something
people may have in common with you
Recommendations
Don’t ask.
Only if
someone
thanks you.
May be
prohibited.
4/12/2013
5
Connections
2. Only valuable
connections
Theories on growing:
1. As many as possible
Websites
Select “Other”
and name your
website as
value
proposition
4/12/2013
6
LinkedIn URL
Obtain
Personalized URL
LinkedIn Settings
4/12/2013
7
LinkedIn Settings
LinkedIn Best Practices – Visibility
Make your Profile Visible to Everyone
4/12/2013
8
LinkedIn Applications – Skills
LinkedIn Applications – Update
4/12/2013
9
Connections
1st = directly
connected; 2nd =
both connected
to someone else
LinkedIn Best Practices – Keywords
Use
keywords
4/12/2013
10
Optimization
Optimize for
your zip code
& surrounding
zip codes
Keyword My Rankings
marketing 11
consulting 1
business plans 1
marketing plan 1
strategic planning 1
business social media 3
Obtain Your Rankings
Click
Advanced Type in
Your Zip
Code Click
Search
Type in
Your
Keyword
4/12/2013
11
View Your Results
I come up first.
2013 LinkedIn Initiatives
New Clients • Optimize your LinkedIn
page
• Grow LinkedIn connections
• Invite current and potential referral sources, in database
• Research referral sources in zip codes
• Join LinkedIn groups
• Participate in LinkedIn groups
Current Clients
• Connect with all your
clients, so you can track
what’s happening with
them
• Follow your clients’
companies
4/12/2013
12
LinkedIn Best Practices – Invitation
Request
connection
with personal
Connection Request
Request
connection
with personal
4/12/2013
13
Search for CPAs
Click
Advanced
Type in Your
Zip Code
Click
Search
Type in CPA
Set Industry to
Accounting
View Your Results
4/12/2013
14
What Other Social Media are You Using?
1000
800
500
343
200
0
200
400
600
800
1000
1200
Facebook Youtube Twitter Google+ LinkedIn
In Millions
2004 2005 2006 2011 2003
Barbara Lewis, MBA Centurion Consulting Group
2934 Beverly Glen Circle, Suite 240
Los Angeles, CA 90077
Tel: (818) 784-9888
BarbaraLewis@CenturionConsulting.com
www.CenturionConsulting.com
Blog: www.CenturionCMO.com
Twitter: @BlackBeltCMO
LinkedIn: barbaraalewis