2

NEW ZEALAND MARKET OVERVIEWBarbara HarrisDeputy Director Trade, and Hon. Vice ConsulUKTI AucklandNew Zealand

3

About New Zealand• As far away as you can possibly get!• An island nation similar in size to UK• Population 4.6 million – mainly of UK origin but growing Polynesian and Asian

component• Animals vastly outnumber people! 7 million cattle and 30 million sheep• Stable democratic constitutional monarchy – your Queen is our Queen

4

How is the New Zealand economy doing?

• Not affected as badly by GFC – economy in good health with moderate growth although recent commodity price falls a concern

• Committed to free market principles so very few rules and regulations

• GDP similar to UK Inflation 0.1% and unemployment 5.8%

• Traditionally economy based on agriculture including meat, butter, wine, fruit but now a wider product and service offer

• UK is 9th source of imports - mainly vehicles, machinery, pharmaceuticals and printed material.

5

Why you should consider New Zealand to do business with• Shared history, culture and values• Similar business systems and law. Very low corruption levels• Ranked 2nd in world for ease of doing business• Speak English• High respect for UK quality and creativity• Very techno savvy and quick to embrace new technologies• Great test market • Ideal for new and niche exporters• Positioned in Asia Pacific region• Opposite time zones and seasons actually provide opportunities• Current import & tax regime favours e-commerce• Great scenery and wonderful food & wine!

6

Tips for doing business in New Zealand• You will find most New Zealanders you come across have visited or lived in the UK and

have relatives there• You will find many business leaders are Brits• Don’t be fooled by New Zealanders friendly relaxed manner – they have cut their teeth on

dealing in Asia and are very business savvy!• Everyone has websites, is up on technology and expects regular and fast

communication.• You will need to sharpen your pencil when it comes to export prices• Contact us at UKTI for help & advice!• The beer is served cold• Rugby is supreme

7

What are the opportunities in New Zealand?• Christchurch earthquakes meant there is opportunity in reconstruction of the

city – building services, products, professional services• Infrastructure• Auckland is embarking on major upgrades to roads, rail, urban regeneration• Oil & Gas – while currently depressed government is really focussed on

developing this sector• Food/drink and food processing equipment and services• Agritech• Marine – leisure craft supplies & services• Renewable energy expertise for Pacific islands• Creative industries – film, TV, music• Anything innovative with a point of difference.

8

The Road to New Zealand - Contact usUK Trade & InvestmentAucklandNew Zealand

Barbara HarrisDeputy Director Trade, and Hon. Vice ConsulEmail: barbara.harris@mobile.ukti.gov.ukDDI: 0044 (0)9 303 5018