Putting Your Best Foot Forward: How to Market Your School

with Authenticity and Impact Through Social Media

Lisa ColtonChief Learning Officer

See3 Communications / Darim Onlinelisa@see3.com

@lisacolton @darimonline

1. Attention Economy

2. Be Real

3. Add Value

4. Weave the Network

5. Create Social and

Shareable Content

#1 THIS IS AN ATTENTION ECONOMY

#2: BE REAL

Make it Personal

Develop Your Voice:

Examples

From Twitter

Real Means Listening & Being Responsive

#3: ADD VALUE

Use your listening as an excuse to

create a toolbox of assets

Idea: Pick monthly themes that parallel the curriculum

Unofficial Outposts

Instead of making them come to you, you go to them.

#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

Ask questions!

How could you reframe this post to be more Social & engaging?

Create Social & Sharable Content

Tag to Invite into the Conversation

Be Social & Personal

People, Not Technology

This is all about seeing each other as real people. Increasing transparency, connection, and knowledge about each other.

An important moment offriendship you’ve had on Facebook?

POST: Back of the Napkin Plan

1. PEOPLE: Identify audience(s)

2. OBJECTIVES– What are you goals and objectives for this audience?– What are your audience’s goals?

3. What is the STRATEGY to reach these goals?

4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!

John Fitch’s Steam Engine

John Fitch’s Steam Engine