Post on 02-Jan-2016
Back to the Basics!Breaking Down the Funnel
Introduction
Spencer Powell
Chipotle LoverInbound Marketing DirectorBeach Volleyball PlayerEntrepreneur
Sales Process
•Identify the first point in your sales process
•Example: marketing assessment, consultation, in-person meeting, qualification call, etc.
Example
Blog Content• Be helpful, educational • promote the heck out of your
content• Find where your audience lives
online and share the content with them ▫(ex. I use LinkedIn Groups to find
builders and remodelers)• Put e-books and offers at the
bottom of every single blog post▫this is the start of the funnel
Example
CTA
Offers
•Merging the top and middle of the funnel offers ▫way we nurture them
•Anything downloadable ▫move this lead to the first step in the sales
process
Example
Deliver the offer
Move them down the funnel
Email Nurturing
• Chris LoDolce’s presentation on nurturing
Game Time!Who wants to win some swag?!
Next Meet-up
•All about blogs!•Homework:
▫bring your best, top-performing blogs▫be ready to share the process from
conception to blog stardom!
Questions?