Back to School: Email Marketing Preschool

By Wired Marketing

As the majority of the UK’s children head back to school this week, may we introduce our back to

school season.

We’ll start at the beginning (a very good place to start), and take you through the basics of email

marketing, so that you can pass with flying colours.

OK class, let’s begin.

When you hear the words email marketing, your first thought might be:

‘Do you mean those annoying emails I get every day?’

But what you should be thinking is:

‘Great, a chance to connect with my customers.’

Because that is exactly what email marketing has been designed and created for.

What is email marketing?

Email marketing is a form of direct marketing that uses

email as its preferred communication channel. Basically, your message is

sent via email to the desired people.

What is it used for?

There are many ways to use email

marketing. You can send emails to your contacts to inform them of your latest

news, confirm a purchase, and send

new offers and so on.

How can it help my business?

Email marketing is one of the most popular forms of

marketing across the world. It can allow you to:

Build brand awareness Increase sales and website

traffic Capture more data about your

customers Allows your customers to become your advocates.

How much does it cost?Email marketing is one of

the most cost effective forms of marketing. For every £ spent on email,

£21.48 is returned (Econsultancy).

You can pay anywhere between £20 per month up to £100,000 depending on

your individual requirements.

What do we send in our emails?

Ultimately, this is up to you. Your business will have aims and objections that you are hoping to achieve.

You may wish to send the latest products/offers/news/updates/blog posts/social sharing links/videos – the email world is your oyster.

Who shall we send emails to?

This will depend on your business. Email usually contacts customers and prospects, or people who have signed up to your email newsletter.

Here in the UK, you can purchase data lists, or grow your database yourself through organic sign ups, transactions or in person at events.

What do I need to get started?

You will need:

Some aims and objections

A contact list (people and their email addresses)

An email service provider An open mind and lots of

ideas

Sounds great - let’s get started!

@Wired_Marketing

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