Post on 11-Feb-2017
B2C
Observations of a B2C PM who went to the dark side
B2B
Some background
11years of B2C product management
1 year of B2B in Adtech
First shock: 5M vs. 5k
What is your business model?
Mass market users (still) expect the service for free
Either you find a way to make them pay
Or you find companies who pay for ads
Businesses are willing to pay (a lot more) for
service
In summary
2 fundamental elements change how you approach product management1. Number of users2. How (much) you monetize them
Prioritization
In B2C, all users have the same value.
One roadmap, two goals: 1.Bring more users in2.Transform your existing users into more
engaged users
As you scale, you should prioritize based on the users you don’t have yet
In B2B, those 3% could mean 25% of revenue
In B2C YOU define your strategy
In B2B it’s challenging to run YOUR strategy instead of just requests from big clients
MVP
How do you define “minimum”?
You can actually take risks more often, despite the threats of revolution
In B2B, a data-only approach is complicated
Knowing the users
You are not the user, duh
Sales? Account strategists?“Build a product that delights users and they will come”
Assessing the competition
One key similarity once you are scaling
What does “being agile” really mean?
Agile product mgmt
Agile project mgmt
Questions?
@vroussilhon