Post on 08-May-2015
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B2B MARKETING:THE EVIDENCE
CRUNCHEDAll the facts, stats, quotes from the morning session of The Evidence.
♯theevidence
● Ideas and learning from the best-of-the best in B2B marketing
● Exclusive insight into challenges facing b2b brands
● Inspiration for the year ahead
The Evidence
www.earnest-agency.com
20 March 2014b2bmarketing.net/the-evidence♯theevidence
www.earnest-agency.com
We came, we saw, we crunched…
Image: © visualpoint, Creative Commons
Whatever channels you use, we’re all human beings – which means we need to communicate at that level. Steve Kemish, Cyance
Image: © Archerlo, Creative Commons
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The person who starts the sales journey may not be the one who finishes it.
Steve Kemish, Cyance
Image: © Thomas Leutard, Creative Commons
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The worrying thing is most marketers agree, CRM is performing at 30-40% of its ability.
Patrice Bendon, D&B
Image: © Joakin Berndes,Creative Commons
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A social media link has a half life of 3 hours. An email gets 85% of all engagement in the first 2 hours.
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”Steve Kemish, CyanceImage: © JD Hancock, Creative Commons
The difference between really good marketers and the rest is just putting that extra effort in.
Steve Kemish, Cyance
Image: © George Pavwells, Creative Commons
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Don’t be a one hit wonder, you’ll get a better return if you have some frequency – where each activity builds on the last.
Peter Jakob, Purple Salix
Image: © Nanagyeui, Creative Commons
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You want to know the magic formula to maximise the return on what you’re doing? Take good planning, add inspiration, add smart execution, give it some time and hope for some luck.
Pete Jakob, Purple Salix
Image: © Robert S Donovan, Creative Commons
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B2B is good at rational marketing but terrible at understanding customers and their decision making process
Chris Wilson, EarnestImage: © Pink Sherbert, Creative Commons
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Behavioural economics is not about answering what works and doesn’t but why it worked or didn’t
Chris Wilson, Earnest
Image: © Kenny Matic, Creative Commons
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Play to reciprocity - ungate everything you can and start a journey with your audience
Chris Wilson, Earnest
Image: © Iswert,Creative Commons
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Invest in data – you can only target what you isolate.
Peter Jakob, Purple Salix
Image: © JD Hancock, Creative Commons
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That was The Evidence crunched by:
www.earnest-agency.com
earnest-agency.com @earnestagency
And a big thank you to:b2bmarketing.net