B2B MARKETING AWARDS21 NOVEMBER 2013

THIS WAS OUR MOST SUCCESSFULB2B MARKETING AWARDS EVER…

…WINNING MORE AWARDSTHAN ANY OTHER AGENCY

SHORTLISTED IN SIX CATEGORIES:

Best use of custom

er insight

B2B marketing

comms agency of the year

Best integrati

on of sales and marketin

g

Best B2B lead

generation campaign

Best corporate decision maker-

targeted campaign

Best internatio

nal campaign

WINNERS IN THREE:

Best integration of sales and marketing

– with

Best corporate decision-maker

targeted campaign

– withBest lead

generation campaign

– with

RUNNERS-UP IN TWO:

Best use of customer insight – with

Best marketing

communications agency

BEST LEAD GENERATION CAMPAIGN – ATOS LEAD GENERATION FACTORY

Best lead generation campaign

199 leads

generated

Running in the UK,

France and

Germany

116x ROI

“The LGF industrialises demand generation in areas we’ve traditionally found difficult to access – the very beginning of the sales cycle.”

Johannes Diebig, Global Head of Marketing, Atos

BEST CORPORATE DECISION-MAKER TARGETED CAMPAIGN – CANON AIMING HIGHER

Best corporate decision-

maker targeted campaign

Cut through to C-suite

Running in the UK,

Netherlands and

Germany

49x ROI

Re-position

ed Canon

“I’ve just left a meeting with a prospect and they loved the approach, calling it the best marketing he’s ever seen.”

Tola Omotayo, UK Practice Lead Sales Manager, Canon

Europe

BEST INTEGRATION OF SALES AND MARKETING – O2 ENTERPRISE

Best integration

of sales and

marketing

Won 50 new clients Support

ed the new

Enterprise

divisionBuilt a pipelin

e of £800m

“What’s different in O2 Enterprise is that our sales and marketing teams work as one.”

Anna Holness, Managing Partner, Passenger Services Practice,

O2 Enterprise

BEST USE OF CUSTOMER INSIGHT – AXA WEALTH ELEVATE BUSINESS DEVELOPMENT

Best use of customer insight

More than

doubled email click-

through rates

Turned over 1m records into a single

customer view

Delivered twice the

target number of

new customers

“It’s great to have so much confidence in what you’re doing because you know it’s based on real insight.”

Chrissy Post,  Senior Relationship Marketing Executive,

AXA Wealth

CONGRATULATIONS TO ALL THE TEAMS AND CLIENTS INVOLVED!