B2B Creative with Penske

Truck Leasing

CREATIVE LANDSCAPE

B2B challenges

• Target • Historically white males 35-55

who enjoy conservative stuff

• Complex decision making

processes with multiple

stakeholders

• Large, career-defining

purchases

• Smaller budgets?

• Focusing on product and

direct response rather than

building a brand

BE LESS BORING

• Use humor

• Keep it real, be

human

• Shared values

VOLVO TRUCKS: JVD EPIC SPLITS

GE: CHILDLIKE IMAGINATION

THANK YOU

@penskemoving | @penskenews