Post on 20-May-2015
description
b2b and b2c adoption rates
B2c vs b2b
One of the first obvious conclusions is the wide discrepancy in adoption rates between b2c and
b2b companies
Following close on the heels of LinkedIn’s popularity is Twitter, with an
87% adoption rate
In third place, with 81% of the vote, is Facebook
b2bLinkedIn came top, though the relatively small
37% of respondents shows that B2B social media has diversified to an extent
Only 17% chose Facebook
corporate blogging.. Does it work?
Only 48% of b2c companies now use a corporate blog, and only 55% of their b2b counterparts.
These low figures are unsurprising – only
3% of consumer-focused companies
rank blogging as their most useful social
channel
The figure is slightly higher (at 12%) for b2b companies – but both
statistics seem to imply that the newer networks have added
functionality and technology that is seen as more useful by corporate
practitioners
A surprising showing for YouTube
And yet 71% of b2c companies have a presence on the network.
B2Bs also rank YouTube more highly in terms of utility – 11% choosing it as their most useful network versus only 6% for their b2c peers.
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