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Global Communication

Pamplona, 1-3 March 2010

Barbara Rampf, M.A.

IfKW, LMU Munich

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Agenda

1. Communication, Media and the Rise of the Internet

2. Media (R)evolution and the Challenges of Digitalization

3. New, Social and Future Media

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Session 1

Global Communication

Barbara Rampf, M.A.

1 March 2010

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Global Communication?!

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The Relevance of Media

Source: Merten 2008: 483

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Communication vs. Media

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Communication

Process of transferring information, sign-mediated, on many levels…

Many different definitions Verbal, nonverbal

communication One-to-one, one-to-many,

many-to-many

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Types of Communication I

Message

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Jakobson's Model of Communicative Functions (1960)

Sender ReceiverMessage

Channel

Code

Context

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1

4

5

6

2

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Types of Communication II

Message

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Types of Communication III

Message

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Types of Communication IV

Message

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Mass Communication

'Mass' great volume, range or extent (of people or production) and reception of messages

Important point: the products are available in principle to a plurality of recipients

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Characteristics of Mass Communication (Maletzke 1963)

Statements are transmitted… publicly only into one direction Indirectly via technical media to a disperse audience

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Media

In communication, media are the storage and transmission channels or tools used to store and deliver information or data.

Often referred to as synonymous with mass media or news media

May refer to a single medium used to communicate any data for any purpose

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Mass Media

Section of the media specifically designed to reach a large audience

Term coined in the 1920s (nationwide radio networks, mass-circulation newspapers, magazines)

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Scientific View

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Process of Mass Communication I

Message

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C RM Medium

Maletzke‘s “Feldschema der Massenkommunikation“ (1963)

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Process of Mass Communication II

Message

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Maletzke‘s „Feldschema“ revisited: Burkart & Hömberg (1997)

P1-n P2-n

OP1-n

OP2-n

Message

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Computer-mediated Communication

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Types of Communication V

Message

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Characteristics of Computer-mediated Communication

Disembodiment Texuality Detemporalisation & Disembeddedness Decontextualisation Digitalization

MessageMessage

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Characteristics of Online Media

Up-to-dateness Hypertextuality Interactivity Multimedia Unlimited memory Digital Information Easy publication Technology dependent

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Online Communication

Message

Message

Message

??

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The Rise of the Internet

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The History of the Internet

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0

20

40

60

80

100

Year

Per

cen

t

Households with PC Households with multiple PCs

PC Penetration (Germany)

Source: ACTA 1992-2009

17,3%

86,9%

35,6%

Basis: Bundesrepublik Deutschland, Bevölkerung 14-64 Jahre

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Internet Usage 1997-2009 (Germany)

6,5% 10,4%17,7%

28,6%38,8% 44,1%

53,5% 55,3% 57,9% 59,5% 62,7% 65,8% 67,1%

4,16,6

11,2

18,3

24,828,3

34,4 35,737,5 38,6

40,842,7 43,5

0

10

20

30

40

50

60

70

80

90

100

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Year

Pen

etra

tio

n (

% P

op

ula

tio

n)

0

10

20

30

40

50

Mil

lio

ns

of

Inte

rnet

Use

rs

Source: ARD/ZDF-Online-Studien 1997- 2009

Basis: Erwachsene ab 14 Jahren in Deutschland (2009: n=1806, 2008: n=1802, 2007: n=1822, 2006: n=1820, 2005: n=1857, 2004: n=1810, 2003: n=1955, 2002: n=2293, 2001: n=2520, 2000: n=3514, 1999: n=5661, 1998: n=9673, 1997: n=15431)

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Internet Usage (World)

Source: http://www.internetworldstats.com/

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Internet Usage (Europe)

Source: http://www.internetworldstats.com/

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Internet Growth

Number of Hosts

Source: http://www.isc.org/index.pl?/ops/ds/host-count-history.php

Year

Source: http://www.internetworldstats.com/

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Internet Growth

‘‘Now, think about the Internet […]. In 1969 the government invested in a small computer network that eventually became the Internet. When I took office, only high energy physicists had ever heard of what is called the World Wide Web. […] Now even my cat has its own Web page.‘‘

(Bill Clinton, 42nd US President, 1996)

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Thank you for your attention!

Barbara Rampf, M.A.

Ludwig-Maximilians-UniversitätInstitut für Kommunikationswissenschaft und Medienforschung

Schellingstraße 3D-80799 München

Phone: +49 (89) 2180-9440Fax: +49 (89) 2180-9429

E-Mail: rampf@ifkw.lmu.de