Azalead Product Demo

Tweet us at @AzaleadABM with the hashtag #AzaleadABM

Mission

Help B2B companies accelerate saleswith Account Based Marketing (ABM).

Problem #1

B2B sales and marketing teams are not aligned

SalesMarketing don’t help out enough on my accounts“

”

MarketingSales reps don’t follow up on our leads ”“

Email Marketing Automation has many limitations

95%of website visitors leave without providing an email address *

80%of marketing emails go unopened**

*Serious Decisions, **Marketing Profs Benchmark Study

Problem #2

Azalead Solution

Identify & Target highest value accounts

Nurture accounts with display ads

Measure marketing impact on sales pipeline

ABM Software for sales acceleration

AZALEAD DISPLAY AD NURTURING

Marketing automation without email – Nurture accounts with display ads

Azalead Display Ad Nurturing

Marketing automation without email

Anonymous buyer at your target

account

1 Visits your website and is identified by Azalead

Company ID Technology

2 He leaves your website

3

4 Later he browses the internet, your ads will appear to him on

other sites.

YOUR DISPLAYAD HERE

Educated and nurtured target account

converts easier and faster into a customer

6 Your ads educate and influence the buyer throughout the sales

cycle

5

!!

Integrates with complementary sales & marketing tools

CRM & Marketing Automation

CRM Integration

See marketing engagement activity in CRM

Strategic Sales & Marketing Insight

Measure sales pipeline impact

Azalead Dashboard: Sales Pipeline Impact

Azalead Solution

Web App Demo

ABM Software for sales acceleration

Azalead alertsKnow when a target account is ready to engage

DAILY EMAILIN APP

Daily & Weekly Lead ReportsAzalead Visitor Summary

How it works

Company identification and tracking engine

Algorithms

Machine Learning

Real-Time

Business IP's

Business Cookies

MS AZURE

Company ID & Tracking

Case Study

Sales & Marketing

aligned

Targeted top 100 strategic accounts

Marketingengaged with key accounts

Email and display ad nurturing

Sales Pipelineaccelerated

Signed 15 strategic accounts within

6 months

Customer Success Program

Service BenefitsAccount Based Marketing (ABM)Strategy, planning and training

Gain ExpertiseBecome confident with Account based marketing (ABM) and Azalead Software

Display AdsBrief, creative, copy, modifications & launch

Learn Best Practices for B2B ad nurturing

Quarterly Business ReviewsPost launch optimization

Analyze Opportunities & Drive ResultsAccelerate sales cycles, increase sales conversion rates

Set-up and quarterly business reviews

Over 50 Customers signed up last 12 months

Accelerating Sales Pipeline with ABM

ABM is Hot

Driven by recent technology breakthroughs

“ABM delivers the highest return on investment of any B2B marketing strategy or

tactic” ITSMA

US search traffic on Google for “account based marketing”

Thank you!Now it’s time for questions.