COMMUNICATION DETAILED PLAN

- BRAND: AXE BLUE MADNESS

- PRODUCT TYPE: BODY WASH

- CAMPAIGN: INTEGRATED

I. BUSINESS SITUATIONS

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II. CONSUMERS’ WORLD

III. STRATEGY

IV. BIG IDEA

IV. INTEGRATED EXECUTION PLAN

Trigger Attention

Raise Awareness

Engage Consumers

ụ đ ế

ữ ắ ờế để ế ờ ắ

ả ờ ựờ

ấ ịờ

ắế để ế

ờ ắ

Đầ ồ