Stupid Studio

HELLO AMSTERDAM!

32 years old, Partner & Creative Director at Stupid Studio

#STAYSTUPID

LET’S JUST FUCKING CLOSE DOWN4 YEARS AGO

THE DIGITAL DEPARTMENT

2013

64 %

36 %

Digital projects on budget

Digital projects where we didn’t earned shit!

30 January 2016

Creatives + Ambitions + Budget + Website project + Client = IMPOSSIBLE!

Client brief Price Photoshop Presentation Slicing and coding Delivery

Process.

Budget0% 100% 150%

Client brief Price Photoshop Presentation Slicing and coding Delivery

Process.

Budget0% 100% 150%

Stupid Studio

AFTERLIFEafterlife, afterlife, afterlife, afterlife, afterlife, afterlife, afterlife, afterlife

USE PLAY TO MAKE CLIENTS THINKTWO-PART BILLING STRUCTURE

NO MORE TEMPLATES

3 MAJOR CHANGES

Design

Development

How the client sees a web project

50%

50%

StrategyUX

HTML & CSS

Content

TestingPHP

Thinking

UI

BrandingFoosball

SENSE OF PLAYHOW HARD CAN IT BE

COME ABOARD MUCH EARLIERAND DEFINE THE REAL PROBLEM TOGETHER

Defining

Users

02Defining

Business Goals

01Defining

User Goals

03Defining

User Journeys

04

What? Who? What? Again? How?

User Pre (visit) Under (visit) Post (visit) Goal

Professional musicianNew needs. New “tools”.

Confirmation. Consultancy with professionals. Security.

Product-service. Add-on products. Repairs. New needs.

Buy a guitar.

The (rich and old) amateurShow off. Wants to buy the lifestyle.

Storytelling. Selling the dream. Guitars as investment.

Community. Renewed ticket to the wild life.

Buy a guitar + Feel cool and young again

BeginnerIdentity and coolness. Wants ladies!

Product guidance. Not feeling stupid.

Security – we’re here to help. 30 days service-check.

Buy a guitar + Good start and a relation to our brand.

“A guide to sell guitars online”

Decency

Credibility

Service

Atmosphere

Energy

Poetry

Integrity

Prestige

Exclusivity

" Crisp "

Aesthetics

Confidence

Respect

Professional

Comradely

YOUR KEYWORDS

Young and fresh Mature & Classic

Simple Advanced

Focus on experience Focus on products

Edgy and cool Round and warm

Mainstream Elitist

Abstract Specific

Restrained Variegated

Focus on images Focus on graphics

Dynamic Static

Today

Tomorrow

CLIENT // Debrief

BIPOLAR CHART

Quality

Quantity

ExpensiveCheap

CLIENT

CLIENT

“TODAY”YOUR SOUND

Mainstream, Not relevant, Old fashioned, No passion, Identity crisis, Shallow and forgettable

“TOMORROW”YOUR SOUND

Crazyness, Rebellious, Multi Layered, Credible, Real, Energy, Passion, Dynamics

VISUAL REFERENCESCONVERTING THEORY INTO REALITY

The Process.Tadaaaah!

Coffee Interview Workshop no. 1 Strategic debrief Actual projectWorkshop no. 2

Free Fixed Agile

Maybe!

Black Coffee.The date!

InterviewSecond base!

Workshop numero unoSt!ategy and Func"ionali#y

4. Visual and Creative WorkshopWorkshop numero dosCrea"ive, Wild and Visual

What?

Strategic Design DebriefThe E%ence

Who you are Business Goals Defined Users Core Values Your Challenges Visual references

Templates overview Content types overview Technical overview Wireframes Project timeframe Project Budget

THE BUDGETOH YES!

Fixed vs. Agile

Feelings vs. Functionality

Description Price

Visual Concept & Art Direction 4500,00 €

Layout, wireframing & UX 3500,00 €

Project management, meetings & advice 2500,00 €

Fixed budget

Agile budget

Agile budget

Agile budget

Agile budget

Agile budget

Agile budget

Agile budget

Aha!

I know what you’re "hinking

“No client on this planet would accept that kind of pricing”

– YOU –

Coffee Interview Workshop no. 1 Strategic debrief Actual projectWorkshop no. 2

Free Fixed Budget Agile Budget

Client feeling wow! Client feeling safe!

Maybe!

Coffee Interview Workshop no. 1 Strategic debrief Actual projectWorkshop no. 2

Free Fixed Budget Agile Budget

Client feeling wow! Client feeling safe!

Yeah!

NO MORE TEMPLATES. EVERPHOTOSHOP IS YOUR FRIEND. BUT HE’S LYING

Look & FeelOkay "hen!

WTF!no more

7. Touchpoint Meetings planned for the entire processTouchpoints and meetings

He'o again!

The Delivery 30 days of free support

There you go!

USE PLAY TO MAKE CLIENTS THINK TWO-PART BILLING STRUCTURE

NO MORE TEMPLATES

3 MAJOR CHANGES

PARTNER WITH OUR CLIENTS BETTER BACKENDS

VERY HIGH COMMITMENT EASIER TO DISCUSS QUALITY OF CONTENT

WITH GREAT EFFECT

2013

36% on budget

36 %

2013

36% on budget

2014

51 %

51% on budget

36 %

2013

36% on budget

2014

51 %

51% on budget

2015

55 %

55% on budget

36 %

Maybe!

2016

60 %

Stupid Studio

LAST RANDOM SHIT!

DO NOT EVER AGAIN DESIGN THE ENTIRE PROJECT IN PHOTOSHOP

IT’S ALL A LIE AND YOU’RE THE ONE PAYING

I’M ABSOLUTELY SURE THAT SOME OF THIS YOU’LL THINK OF AS BASIC STUFF.

INVOLVE THE CLIENT

I’M A DESIGNER. REALLY! I LOVE THE VISUAL PROCES…

FIRST THING FIRST

BUT…

TODAY WE SPEND JUST AROUND 50% OF A PROJECT-BUDGET

ON THINKING, PLANNING, TALKING, UNDERSTANDING AND ASKING

GREAT DESIGN IS WHEN FUNCTIONALITY AND AESTHETICS

GOES HAND IN HAND.WHO WANTS A BEAUTIFUL CHAIR, IF YOUR ASS HURTS AFTER 30 MINUTES SITTING IN IT.

“IT'S NOT ONLY THE RESULT OF THE EXERCISES.

IT'S THE PROCESS TOWARDS IT”

THE EXERCISES

– ME – 

Way to do it?So "his is "he

Downsides?Are "here any

Maybe to much control…

… and to little rock’n roll?

Thanks for having me! See you at the bar…See you at the bar.You’re Welcome!

Bjarne Christensen – @arnii_dk @stupidstudio - stupid-studio.com