Post on 13-Mar-2018
Marketing PresentationAugust 2017
TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
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TK Marketing Presentation
99𝑡ℎ in World
(Domestic + International pax)
11𝑠𝑡 in Europe# of destinations
Operating Fleet
99𝑡ℎ in World
ASK Ranking
1212𝑡ℎ in World
Number of Countries
Global Rankings (Traffic & Operation)
11𝑛𝑑 in Europe Rankings
(among legacy carriers)
Number of Passengers (2015)
33𝑟𝑑 in World# of destinations
Number of Destinations
22𝑛𝑑 in World
# destinations (From Single Hub)
RPK Ranking
66𝑡ℎ in World
(international pax)
11𝑠𝑡 in World
In terms of destination country
11𝑠𝑡 in Turkey
11𝑠𝑡 in World
# of int. destinations
33𝑟𝑑 in Europe
1313𝑡ℎ in World
44𝑟𝑑 in Europe
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TK Marketing Presentation
Quality Achievements – Europe’s Best Airline
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2011 - 2016
TK Marketing Presentation
Service Quality Catering
2World’s 𝟐𝒏𝒅 Ekonomy Class
Catering
1South Europe’s Best and
Europe’s 𝟐𝒏𝒅 Airline
Quality Achievements – Global Rankings
Airline of the YearTurkish Airlines has received the awards in 3 category at the 2016 Air Transport News Awards
ceremony.
• Turkish Airlines: Airline of the Year,
• Turkish Cargo: Cargo Airline of the Year,
• Turkish Technic: MRO Company of the Year.
The Best in the WorldTurkish Airlines has been once again voted as the best in the world, receiving another prestigious
award at the CAPA Aviation Awards for Excellence in 2014
Catering
1World’s 𝟏𝒔𝒕 Business Class
Catering
Service Quality
1World’s Best Business
Class Lounge
The World’s Best Business Class Lounge
2017
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The World’s Best Business Class Lounge Dining
2017
Service Quality
1World’s Best Business
Class Lounge Dining
TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
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TK Marketing Presentation
Turkish Airlines flies to more countries than any other airline
6 / 41*Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations
TK Marketing Presentation *Blue countries indicate current flight map. 7 / 41
Turkish Airlines flies to more countries than any other airline
TK Marketing Presentation
World’s
#3 Airline
In terms of destinations
Europe’s
#1Airline
In terms of destinations
Europe’s
#1Airline
In terms of number of destinations
from single hub
World’s
#2 Airline
In terms of number of destinations
from single hub
Turkish Airlines flying to
300 destinations
in 120 countries all around the world. (Aug'17)
World’s
#1Airline
In terms of destination country
Network Development – Network Size (As of Aug'17)
With 9,100 flights per week reaches 74% of all destinations at least daily 8 / 41
TK Marketing Presentation
Network & Passenger Development
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TK Marketing Presentation
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
1,134 1,5632,229
3,1294,445
5,7066,877
9,937
12,882
15,564
18,385
20,951
Figures / Passenger Number
%302005-2016
Transit
Pax
CAGR
Int to Int Transfer Passenger
(Million)
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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E
14.1 16.9
19.6 22.6
25.1 29.1
32.6
39.0
48.8
54.7
61.2 62.7
69
Total Passenger (Million)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E
6.9 8.09.7
11.513.4
15.518.2
22.5
29.032.0
34.9 35.4 37.0
International Passenger (Million)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E
7.28.9
10.011.1 11.7
13.6 14.516.5
19.8
22.7
26.327.3
32.0Domestic Passenger (Million)
TK Marketing Presentation
12NewDestination
Opened in 2016
Europe
114 AirportNorth America
11 Airport
South America
6 Airport
Africa
51 Airport
Asia & Far East
36 Airport
Middle East
35 Airport
Figures / Number of Destinations (As of Aug'17)
Phuket Thai land Jul'17 Voronezh Russ ia Apr'17 Conakry Guinea Jan'17
Samara Russ ia Apr'17 Kharkiv Ukraine Mar'17
Abha S.Arabia Kassel Germany Makhachkala Russ ia
Aswan Egpyt Lankaran Azerbai jan Mexico City Mexico
Denpasar Indones ia Luanda Angola Nantes France
Freetown Sierra Leone Luxor Egpyt Urmieh Iran
Juba South Sudan
Havana Cuba Dec'16 Cluj Romania Sep'16 Dubrovnik Croatia May'16
Caracas Venezuela Dec'16 Hanoi Vietnam Jun'16 Panama City Panama May'16
Zanzibar Tanzania Dec'16 Kosice Slovakia Jun'16 Bogota Colombia May'16
Seychelles Seychel les Oct'16 Atlanta USA May'16 Ivana-Frankivsk Ukraine Mar'16
New Destinations Opened in 2016
New Destinations
New Destinations Opened in 2017
New Destinations Pending to be Launched
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TK Marketing Presentation
Europe (Part 1/2)
Light red destinations are opened for
reservation
Blue destinations are planned to launch
soon in 2017 & 2018 based on aircraft
availability & upon obtaining the
authorizations.
79 Airports
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TK Marketing Presentation
Europe (Part 2/2)
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Light red
destinations are
opened for
reservation
Blue destinations
are planned to
launch soon in
2017 & 2018 based
on aircraft
availability & upon
obtaining the
authorizations.
35 Airports
TK Marketing Presentation
Middle East
Blue destinations are planned to launch soon in
2017 & 2018 based on aircraft availability & upon
obtaining the authorizations.
34 Airports
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TK Marketing Presentation
Africa
Light red destinations are opened for reservation.
Blue destinations are planned to launch soon in 2017 &
2018 based on aircraft availability & upon obtaining the
authorizations.
51 Airports
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TK Marketing Presentation
Asia & Far East
Light red destinations are opened for
reservation.
Blue destinations are planned to launch
soon in 2017 & 2018 based on aircraft
availability & upon obtaining the
authorizations.
36 Airports
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TK Marketing Presentation
Americas
Light red destinations are opened for reservation.
Blue destinations are planned to launch soon in 2017 & 2018 based
on aircraft availability & upon obtaining the authorizations.
17 Airports
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TK Marketing Presentation
Turkey
51 Airports
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TK Marketing Presentation
Figures / Fleet
Fleet Growth
Fleet Age
6,8one of the world’s youngest
Type Fleet
A340-300 4
A330-300 37
A330-200 16
B777-300ER 33
27% Total 90
A321-200 68
A320-200 26
A319-100 8
B737-900ER 15
B737-800 108
B737-700 1
68% Total 226
A330-200F 9
A310 4
B747-400F 2
5% Total 15
TOTAL 331
Wide Body
Narrow Body
Cargo
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36 42 55 73 86 94 94 91 86 86 81 70
159181
197216
234 221 217 243 274305 331 342
79
9
10
13 9 99
99
9 9
202232
261
299
333 324 320343
369400
421 421
2012 2013E 2014 2015 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E
Wide Body Narrow Body Cargo Total
69 7366 65
7382
102 101
127 132
153
179
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
TK Marketing Presentation
Leading cargo carrier in total export and import cargo in Turkey.
Operates to 63 destinations with its 9 A330-200F and 3 A310-300, 1 B747 freighters
besides 299 destinations with passenger aircraft.
Turkish Cargo
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117 136 149 144 178 223 271 315 347
405 450 558 552
28 29 34 55 60
91
117
155
218
257
271
318 368
145 165 183 199 238
314
388
470
565
662720
876920
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E
Belly Cargo
189 219 252 306 287 427
578 719
871 973 935
996
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Fastest Growing International Cargo Airline of the Year Air Cargo Africa (2017)
Logistics Project of the Year with our COMIS project – Annual Success in Logistics
Awards (2016)
Best International Air Cargo Company – Atlas Logistics Award (2016)
Cargo Airline of the Year Award – Air Transport News (2016)
Overall Carrier of the Year, Combination Carrier of the Year Winner - Payload Asia (2014)
Best European Cargo Airline – Air Cargo News (2014)
International Air Cargo Winner (2013)
Recent Awards
Figures / Cargo
Cargo Tonnage Carried (1.000 Ton)
Total Cargo Revenue (Mn USD)
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TK Marketing Presentation
1823
2731
34
2012 2013 2014 2015 2016
Figures / Anadolujet
Via Ankara, ESB
Via İstanbul, SAW
Total Passanger ( Million) Fleet Growth*
5.5
8.0 8.910.5
12.0
2012 2013 2014 2015 2016
Anadolujet is The low-cost brand of
Turkish Airlines
Flying to 76 routes, from 44 destinations
in Turkey & TRNC
69 Routes
21 / 41*Year avarege number.
TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
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Turkish AirlinesMorgan Freeman
Commercial
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Brand Value – Sponsorships
24 / 41
TK Marketing Presentation
Brand Value – Sponsorships
BORUSSIA DORTMUND 2013-2016
Turkish Airlines Lounge in
Westfalenstadion
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TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
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TK Marketing Presentation
Cabin Features
Business Class Economy Class
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TK Marketing Presentation
Turkish Airlines Inflight Entertainment platform «Planet» will help make
your trip go by in the blink of an eye. You can access,
337+ movies
414+ TV Series & documentaries
756+albums by Universal Music Group
17+ Games.
Planet
Inflight Entertainment
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TK Marketing Presentation
Catering
Candle light dinner above the skies.
Turkish Airlines, which serves the best catering service for business
class, is offering Flying Chef concept onboard.
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TK Marketing Presentation
Catering
The World’s BestBusiness Class Catering 2017
The World’s 𝟐𝒏𝒅Economy Class Catering 2017
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TK Marketing Presentation
In our lounge, you will have a good time comfortably before flight and enjoy the free catering service
(hot and cold soft drinks, fresh queezed orange juice, sandwiches, croissants, pastries, tarts,
tartlets, sweet and salted biscuits, nuts, and hot soup.)
Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family
and Star Alliance Gold card members can take advantage of Lounge Istanbul.
Lounge Istanbul (1st floor )
Over
1.000Seat capacity
5,900 m2
Area of Lounge Istanbul
Library & Billiards rooms
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TK Marketing Presentation
Lounge Istanbul (Ground floor )
The Lounge Istanbul provides some of the
unique tastes of Turkish cuisine like mantı,
börek, pide,gözleme and global dishes
you’ll be hard-pressed to find elsewhere.
Amongst other treats, you’ll find freshly
prepared pastries from Vienna’s famous
pastry shop Demel.
a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit».
a virtual car rally in miniature model of Istanbul PlayStations and electronic diversionsa realistic golf simulator Suit rooms
Stage - Live Performance Helical Stairs & Turkish Airlines’ Globe
The World’s Best Business Class Lounge Dining 2017
The World’s Best Business Class Lounge 2017
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TK Marketing Presentation
Our international incoming Business Class passengers and Miles&Smiles Elite Plus members
travelling in Economy or Comfort Class can take advantage of Lounge Istanbul Arrival
Lounge Istanbul Arrival
In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and
sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are
showers, changing and ironing rooms available free of charge.
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TK Marketing Presentation
Discount No Penalties Incentive Excess Baggage34 / 41
TK Marketing Presentation 35 / 41
Exclusive offers/solutions for online applications of meetings/seminars/conferences/congress/fairs with minimum 100 participants
Exclusive discounts for event participants on international Turkish Airlines flights
Easy online booking with an event based promo code on the booking tool
Discounted flight opportunity covering week before and after the event
Opportunity to get organizers’ incentives conventions@thy.com
Turkish Conventions
TK Marketing Presentation
Miles&Smiles
Program Partners:
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TK Marketing Presentation
Istanbul Tour For Transfer Passengers
After you arrive at Istanbul Atatürk Airport, you
will be picked up by a private guide and you will
spend fantastic hours filled with historical
beauties of our city.
istanbulinhours.com
Istanbul Tour:
Free Istanbul
sightseeing
tour for all our
transit
passengers.
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TK Marketing Presentation
Miniport – Let us carry your luggage.
It is a service of
Turkish Airlines,
which transports
your baggage
to/from the airport
free of charge,
allowing you to
enjoy your trip in
Istanbul until your
valuable last
moments.
Leave your luggage
at Miniport points in Airport or Taksim (city centre)
Turkish Airlines
transports your baggage to/from the airport free of charge.
Wander around the city freely
Meanwhile, enjoy your time in the city to the last
moment.
Read more http://miniport.istanbul/en 38 / 41
TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
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TK Marketing Presentation
Subsidiaries & Affiliates
Turkish Airlines GroupRevenue (mn
USD)
# of
PersonnelPartnership Structure Establishment
1 Turkish Airlines 10,522 22,030 %49 ÖİB (Gov. Privat. Admin.) -%51 Open to Public 1933
2 Turkish Opet Aviation Fuels 1,825 426 %50 THY - %50 Opet 2009
3 Sun Express (Turkey & Germany Consolidated) 1,226 3,504 %50 THY - %50 Lufthansa 1989
4 THY Turkish Technic 950 5,646 % 100 THY 2006
5 THY Turkish Do&Co 377 5,111 %50 THY - %50 Do&Co 2007
6 Turkish Ground Services 257 9,654 %50 THY - %50 Havaş 2009
7 Pratt Whitney THY Turkish Engine Center (TEC) 240 268 %51 PW - %49 THY Teknik 2008
8 Goodrich Turkish Airlines Technical Service Center 10 31 %60 TSA Rina - %40 THY Teknik 2010
9 Turkish Cabin Interior Systems Industries, Inc. 9 153 %50 THY & THY Teknik - %50 TAI 2011
10 Aircraft Seat Manufacturing Industry & Trade, Inc. 7 40 %50 THY & THY Teknik - %50 Assan Hanil 2011
11 THY Aydın Çıldır Airport Management, Inc. 1 12 %100THY 2012
12 Tax Free Zone, Inc. (Tax Refund) - 11 %30 THY - %45 Maslak Oto -%25 VK Holding 2014
Total 15,425 46,896
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