Post on 18-May-2015
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AUGMENTED REALITY & GOOGLE GLASS
RAUL GASA
AUGMENTED REALITY BARCELONA - MEETUP-072014-April-22
VAPOR LAB COWORKING
Brand & Social Strategy07 ISIDRO NAVARROAR & VR - Architect
INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
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• Introduction– Augmented Reality Barcelona
• Explorers• Development• Applications• Related themes
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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
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SSThe Top 10 Google Glass MythsMyth 1 - Glass is the ultimate distraction from the real worldMyth 2: Glass is always on and recording everythingMyth 3 - Glass Explorers are technology-worshipping geeksMyth 4 - Glass is ready for prime timeMyth 5 - Glass does facial recognition (and other dodgy things) Nope. That’s not Myth 6 - Glass covers your eye(s)Myth 7 - Glass is the perfect surveillance deviceMyth 8 - Glass is only for those privileged enough to afford itMyth 9 - Glass is banned... EVERYWHERE Myth 10 - Glass marks the end of privacy
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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
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SSEVOLUTION
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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
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SSINSIDE GOOGLE GLASS
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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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SSNEXT STEPGOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices
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Augmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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SSEXPLORERS COMMUNITY
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Augmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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SSGLASSWARE – APPLICATIONS
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Augmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
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SS‘MY GLASS’ APP
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DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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SSGLASS DEVELOPMENT KIT - GDKThe Glass Development Kit (GDK) is an add-on to the Android SDK that lets you build Glassware that runs directly on Glass. In general, use the GDK if you need the following features: REAL-TIME USER INTERACTION, OFFLINE FUNCTIONALITY and ACCES TO HARDWARE
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DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
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SSSOFTWARE DEVELOPMENT KIT - SDK
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METAIO
ARPA - SDK
WIKITUDE - SDK
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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SSMETAIO AND CAR INDUSTRY METAIO to Unveil First Hands-Free Car Manual on Google Glass, New 3-D Tracking Technology and optimized wearable augmented reality platform
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WEB VIDEO
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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SSCityViewAR - HITLABNZARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions.
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DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
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SSEUROLEAGUE BASKETBALLThe first European basketball content ever developed for Google Glass was from the last Top 16 game between FC Barcelona and Laboral Kutxa Vitoria, thanks to a collaboration with the University of La Salle.
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APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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SSLAYAR for GOOGLE GLASSLAYAR lets you discover AR just saying ‘OK GLASS…SCAN THIS’
Geolayers (QR), interactive printings and advertisements.
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APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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The history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life. Right before your eyes.
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APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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SSWORD LENS – QUEST VISUALWord Lens instantly translates printed words using the Glass camera, in real time! Simply look at some printed text, hold your head still, and see it translated, with no network connection required!
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RELATED THEMESAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
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SSGALAXY GLASSSAMSUNG patents what looks like a wearable augmented reality rival to Google Glass
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RELATED THEMESAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
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SSX6 GLASS - ODGMICROSOFT plans to start developing AR Glasses too with ODG
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SENSORSHigh-precision IMU sensors enable a seamless augmented experience and location-centric awareness.
DISPLAYSDual HD see-through displays with brilliant 3D imagery.
CLIP-ON MODULESExpands the high-res HD camera capabilities with Short-wave Infrared vision or Laser Rangefinder.
PROCESSORPowerful multi-core processor running a custom, optimized Android OS.
CONNECTIVITYIntegrated WiFi, GPS and Bluetooth.
NEWS
Augmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
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ISIDRO NAVARRO
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