HUMAN + COMPUTER

Copyright, Samir Asaf

AUG-MENTEDINTELLI-GENCE

► WHAT IS AUGMENTED INTELLIGENCE?

► WHY IT IS IMPORTANT?► HOW CAN IT HELP?

IN-DEX

► Definition► History► Relevance to Business Strategy & Planning► Links to Data Science and Analytics

WHAT IS AUGMENTED IN-TELLIGENCE?

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Defini-tion

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01• The theory and development of computer systems able to perform tasks that normally

require human intelligence, such as visual perception, speech recognition, decision-mak-ing, and translation between languages.

ARTIFICIAL INTELLIGENCE (AI)

02• Combining human and artificial intelligence (AI), in order to make managerial decisions.

It requires the application of appropriate AI techniques, and then overlaying that intelli-gence with human input and expertise.

AUGMENTED INTELLIGENCE

03• Intelligence amplification (IA) (also referred to as cognitive augmentation and ma-

chine augmented intelligence) refers to the effective use of information technology in augmenting human intelligence.

INTELLIGENCE AMPLIFICATION

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History

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Aristotle invented syllogistic logic, the first formal deductive reasoning system.LOGICAL REASONING

John McCarthy coined the term "artificial intelligence" as the topic of the Dartmouth Confer-ence, the first conference devoted to the subject. Demonstration of the first running AI pro-gram, the Logic Theorist (LT) written by Allen Newell, J.C. Shaw and Herbert Simon (Carnegie Institute of Technology, now Carnegie Mellon University). See Over the holidays 50 years ago, two scientists hatched artificial intelligence.

MODERN ROOTS

Combining AI and the IoT (Internet of Things) is the best way to unleash the enormous potential that both technologies bring to the enterprise, says jaxenter.com’s Rick Delgado.

AI and IOTRick Delgado

2017

John McCarthy1956

Aristotle4th Century

B.C.

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Relevance to Business Strategy & Planning

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• New technologies are changing business models, cre-ating new opportunities, and enabling new innova-tions

• Leveraging Augmented Intelligence allows managers to enhance the quality of both strategy and execution

TECHNOLOGY-ENABLED

• The explosion of big-data leverages both structured and unstructured data for predictive analytics

• Natural Language Processing (NLP) and cognitive analytics on unstructured data provides deeper in-sights for strategy development

DATA-DRIVEN

FORWARD-LOOKINGAugmented Intelligence provides forward-looking insights

leveraging all data and information sources.

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Links to Data Science & Analytics

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AUGMENTEDINTELLIGENCE

Big-Data & Cognitive AnalyticsMassive Distributed Processing and Stakeholder Sentiment Analysis with Natural Language Processing (NLP)

Deep LearningNeural Network-based machine

learning algorithms

Human IntelligenceHuman Judgment overlay contributesContextual knowledge and additionalVariables to decision-making

► Human Mind is subject to biases► Increasing threats to cyber-security► Lack of 360 degree insights► Increasing competition and complexity

WHY IS IT IMPOR-TANT?

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Human Mind is subject to Biases

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The tendency for humans to search for, in-terpret, focus on and remember information in a way that confirms one's pre-conceptions

Confirmation Bias

The tendency for unskilled individuals to overesti-mate their own ability and the tendency for ex-

perts to underestimate their own ability. There are many other human biases that we need to be

aware of and try to limit.

Dunning-Krueger effect

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Increasing threats to cyber-security

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Cyber security, also referred to as information technology security, focuses on protecting computers, networks, programs, and data from unintended or unauthorized

access, change, or destruction.

INTELLECTUAL PROPERTY (IP)Computer Security Risks is any event or action that could cause a loss of or damage to

computer hardware, software, data, information, or processing capability.

COMPUTER SOFTWARE

PROCESSING

INFORMATION HARDWARE

CRITICAL DATA

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Lack of 360 degree insights

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360 DEGREEENGAGEMENT

• Senior Executives• Mid-level Managers• Junior Staff

Employee Feedback 01

• Existing Customers• Potential Customers• Customer Focus Groups

Customer Feedback 02

• Social Media Services• Customer Relationship

Management Systems

Social CRM03

• Financial: orders, invoices, payments

• Work: Plans, activity records• Logistics: Deliveries, storage

records, travel records, etc.

Transactional Data04

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Increasing competition and complexity

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DISRUPTION CONVERGENCE CONTEXT EMERGENCE• Industry Barriers

disappearing• New Entrants• Digital Disruption• Paradigm Shift

• Partnerships• Eco-systems and Platforms• Solution Selling• Intelligent Change

Management

• Customer Experience• Employee Loyalty• Purpose, Vision, Mission,

and Values• Organizational Alignment

• Agile Value Creation• Continuous Touchpoint

Optimization• Customer Co-creation• Shorter time-to-market

COMPLEXITY IS THE NEW NORMAL…

► Makes strategy adaptive and dynamic► Optimizes business decision-making► Leverages big-data and cognitive

analytics► Minimizes managerial bias

HOW CAN IT HELP?

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Makes strategy adaptive and dynamic

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Knowledge

Passion

Optimized

BPM

Streamlined

Alignment

Ownership

Solutions

Customer

Value

Social

Financial

Customer

PEOPLE PROCESS EXECUTIONSTRATEGY RESULTS

TeamworkLeadership

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Optimizes business decision-making

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• Unbiased logical reasoning• Fast, accurate, and reliable• Processes Terabytes of data in seconds• Identifies hidden patterns from data• Learns from new data

ARTIFICIAL INTELLIGENCE 01

• Makes business decisions leveraging insights from Artificial Intelligence

• Combines the art and the science of business strategy and value creation

HUMAN INTELLIGENCE 02

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Leverages big-data and cognitive analytics

D e s i g n i n s p i r a ti o n F o r p r e s e n t a ti o n

45

30

25

value01 value02 value03

6515

20

value01 value02 value03

BIG DATA ANALYTICS

COGNITIVE ANALYTICS

DATA ANALYTICS & INSIGHTS

ACTIONS Nano-Tech

Super-Computing

Neuro-Science

Deciding which data to use Performing the

Data-Analytics

Using the insights gained to trans-form operations

Neuro-science

Super-Computing

Nano-technology

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Minimizes managerial bias

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OBJECTIVE DECISION-MAKINGAugmented Intelligence

360 Degree Insights

Sentiment Analysis

Big-Data Analytics

Deep Learning

Judgment & Experience

Emotion Analysis

Contact me at samir_asaf@yahoo.com

THANK YOU