AUDIENCE PROFILING

Age

Hip-Hop and Rap are both genres which actually only traget younger people. I researched the target audience from other magazines, such as ‘the source’, ‘complex’ and ‘XXL’. All magazines target an audience ranged between 18-44.

My magazine is also going to target young people, but the magazine will target people as young as 16 and goes up to 40.

Statistics

58% of people that read the source are male

67% of people that read the XXL magazine are African- American.

47.000 is the average income of people who buy the XXL magazine

74% of people who buy the source are well educated and have a job

29 is the average age of people who read the XXL magazine

TrendsA typical Rap Fan would wear sneakers, baggy jeans, a hoodie and a cap. Also it is known that many Hip-Hop and Rap fans either take up skate boarding or BMX cycling as a hobby.Research also shows that people who listen to Rap are more likely to prefer to be outside and to socialise, compared to staying is side.

Target Audience

My magazine will target people aged between 16 and 40. The consumers targeted are in between income groups B and H.As my research showed me that Rap and Hip-Hop magazines are mostly bought my men, I will also direct the magazine to more target men.Religion and Nationality are more or less irrelevant.