Post on 04-Jul-2020
AudienceDecember 2017
Profile
Kfm 94.5
Kfm 94.5 is an adult contemporary music station based in Cape Town that connects with 726 000 listeners across the Western Cape. The station targets LSM 7-10 listeners between the ages of 25 and 54.
It’s the station where the people of the Cape are at home: We play the most music, have larger-than-life personalities, and are known for our compelling, highly-sharable content that connects with audiences across both our terrestrial and digital platforms. In fact, the Kfm audience is the most representative radio station in the province.
Kfm plays a mix of rhythmic music that includes current popular hits, and a variety of tracks from the 80s, 90s and 2000s. The station delivers up-to-date Eyewitness News, sport and traffic, as well as regular benchmark features including Darren ‘Whackhead’ Simpson’s daily phone prank, and the R10 000 Pop Quiz.
Kfm is known for its strong connection with the community, and its highly engaged and responsive audience. When there is a need, Kfm is there. When there is a need in the province, listeners turn to Kfm as their de facto ‘can do’ station in the Cape.
The station celebrates local artists through the music playlist, artist content and interviews and through events, including KDay - our major annual South African music event which takes place in March each year.
Kfm has a reception footprint that includes the Cape Town metro, and key towns across the province, including George, Mossel Bay, Knysna, Saldanha, Hermanus, Caledon, Worcester, Malmesbury and Beaufort West.
Kfm 94.5. The most music. Feel great.
Audience Reach & Profile
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SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
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SEM % Index WC
SEMAge
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15-24 25-34 35-44 45-54 55-64 65+
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Age % Index WC Ave. Age 38
Audience
Ind
ex
Source : BRC RAMS, Apr 2017– Sep 2017,WC
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LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Lis
tener
% o
f LS
M
LSM % Index WC
LSM
Ind
ex
Ind
ex
Day Cume. Mon-Sun (00:00-24:00) 497,000
7 Day Cume. Mon-Sun (00:00-24:00) 726,000
4 Week Cume. Mon–Sun (00:00-24:00) 913,000
Day Cume. Mon–Fri (00:00–24:00) 506,000
Day Cume. Saturday (00:00–24:00) 482,000
Day Cume. Sunday (00:00–24:00) 470,000
Audience Reach & Profile
Source : BRC RAMS, Apr 2017 – Sep 2017
TGI SA 2016C WC
Gender
49% 51%
50%
38%
12%
Metro
Urban
Rural
Community Size
Parents
71% Are parents
Location
10%
16%
42%
90%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
Purchase Decision
76% Mainly or partly
responsible for
shopping in the
household.
85% Radio
Device
26% Mobile phone
37% Vehicle radio
Ethnicity
71% ACI (Black)
8%
29%
2%
61%
African
White
Indian
Coloured
0
20
40
60
80
100
120
140
160
Audie
nces in ‘000
Mon-Fri Sat Sun
01:00 06:00 11:00 16:00 21:00
Weekdays
Kfm reaches 132,000 listeners in the
breakfast drive, building audiences
from 06:30. The KFM drive time runs
to 09:00, when we reach our
audience peak.
Kfm maintains a strong listenership
thoughout the day, peaking again at
18:00.
Weekends
Whilst weekend listenership starts
later in the morning, the peak mirrors
that of the weekdays, peaking at
10:00. Overall listener volumes and
patterns are very similar to
weekdays, delivering advertisers
great value for money.
Listening Pattern
Source : BRC RAMS, Apr 2017 – Sep 2017
The NumbersSaturday Day CUMEMon – Fri Week CUME
Daypart Audience
04:00-06:00 73,000
06:00-09:00 419,000
09:00-12:00 421,000
12:00-15:00 413,000
15:00-19:00 491,000
19:00-22:00 330,000
22:00-00:00 107,000
00:00-04:00 54,000
Daypart Audience
05:00-06:00 19,000
06:00-10:00 265,000
10:00-14:00 258,000
14:00-18:00 206,000
18:00-21:00 199,000
21:00-00:00 92,000
00:00-04:00 29,000
Daypart Audience
05:00-06:00 21,000
06:00-10:00 224,000
10:00-14:00 252,000
14:00-18:00 223,000
18:00-21:00 211,000
21:00-24:00 78,000
00:00-04:00 37,000
Sunday Day CUME
Google Analytics, Triton Digital, Facebook, Twitter
Source : BRC RAMS, Apr 2017 – Sep 2017
Website (Nov 2017)
Unique Users 128,886
Page Impressions 422,454
Social Media (Nov 2017)
Twitter Followers 323,305
Facebook Fans 161,909
Newsletters (Nov 2017)
KFM 19,702
Streaming (Nov 2017)
Session Starts 431,019
Listener CUME 78,729
Ave. TSL 1:13
Senteck
Line UpWeekdays05:00 - 06:00 Early Mornings with Liezel van der Westhuizen
06:00 - 09:00 Kfm Mornings with Darren and Sherlin
09:00 - 10:00What's Up @ Work (no presenter, whatsapp voice note
requests)
10:00 - 13:00 Ryan O’Connor
13:00 - 16:00 Sechaba G
16:00 - 19:00 The Kfm Flash Drive with Carl Wastie
19:00 - 22:00 Kfm Nights with Brandon Leigh
22:00 - 01:00 Late Nights with Andy
01:00 - 05:00 The Best of the Cape (Automation)
Saturdays01:00 - 04:00 Mitch Matyana - training and development
04:00 - 07:00 Jonathan Duguid
07:00 - 10:00 Weekend Breakfast with Ian Bredenkamp
10:00 - 14:00 The Coca-Cola Top 40 SA with Carl Wastie
14:00 - 18:00 Zoe Brown
18:00 - 21:00The Kfm Bloc Party with Mamohau Seseane (ad-free music
show)
21:00 - 01:00 The Kfm Bloc Party with Barron Hufkie (ad-free music show
Sundays 01:00 - 04:00 Mitch Matyana - training and development
04: 00 - 07:00 Jonathan Duguid
07:00 - 10:00 Weekend Breakfast with Ian Bredenkamp
10:00 - 14:00 Sundays with Brandon Leigh
14:00-19:00 Sundays with Tim Thabethe
19:00 - 22:00 Barron Hufkie
22:00 - 01:00 Mamohau Seseane
www.primediabroadcasting.co.za
Go to our website, where you will find:
• Audience profiles
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• Case studies
• and more…