Post on 30-May-2018
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State of the Mobile Net
Wednesday, April 21
2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The Next Big Thing
Glenn Lurie
President Emerging Devices,Resale & Partnerships (EDRP)
8/9/2019 AT&T's Glenn Lurie - Presentation to State of the Mobile Net Lurie
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How Did We get Here?
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Competition, Value, Technology/Innovation
National plans with no roaming
Free nights and weekends
Free long distance
Rollover minutes
Etc., etc., etc.
8/9/2019 AT&T's Glenn Lurie - Presentation to State of the Mobile Net Lurie
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13%
38%
69%
87%
107%??
The Changing Face of Wireless
Wireless IndustryPenetration
Source: CTIA/Gartner
1995 2000 2005 2008 2013
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Mobile Data Growth at AT&T
AT&T Total MobileBroadband Usage
Source: CTIA/Gartner
4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09
>200%in 2009
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The History of EDO
Created to bring wireless connectivity to a host of new devicesand applications in the consumer marketplace:
Deliver game-changing products that leverage all AT&T networks
Discover tomorrows device innovations
Create a new superior customer experience for these devices
Create relationships with all in ecosystem
Develop new business models
Created to deliver success by building strong partnershipsto launch innovative products in new connected
consumer segments
Randall Stephenson requested a strategic analysis ofnon-phone connected devices by AT&Ts strategy team.Seeing the next big thing and tremendous growth inwireless data the Emerging Devices Organizationwas formed in October 2008
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Rapid Growth of
Connected Devices
2008 2009 2010 2011 2012 2013 2014
Navigation Devices
Notebooks
Netbooks
Mobile Internet Devices
Gaming Consoles
E-Books
Media Players
MP3 Players
Digital Cameras
U.S. Per Unit Sales of WirelesslyEnabled Portable Devices(in millions)
~6M
~86M
*Source: Strategy Analytics, U.S. Connected Device Forecast, Jan. 2010
Our vision is that by 2020,we will have 50 billionconnected devices
- Ericsson CEO, Mar 2010
There will be 1 trilliondevices connected to theInternet by 2013
- Cisco CTO, Mar 2010
20 Billion connecteddevices by 2020
- telecomseurope.net, Feb 2010
Non-Handset Devices toAccount for $90 Billion inOperator Revenue by 2013
- Rethink Wireless, Sep 2008
The total available market for
Internet-connected devices isprojected to grow at a 22.3%compound annual growthrate (CAGR) through 2013.
- In-Stat, Nov 2009
8/9/2019 AT&T's Glenn Lurie - Presentation to State of the Mobile Net Lurie
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A New Generation of Connected Devices
8 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
PNDs
Digital Cameras/Camcorders
Tracking
Devices
Computing
In-Car,Telematics
MediaPlayer
Smart Meters
Healthcare
eReaders PictureFrames
GamingDevices
Tablets
The AT&TNetworks
Wireless + BroadbandWi-Fi + U-verse
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EDO Enables Innovation
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Innovating Tracking:
Apisphere
Pet Tracking Collar
Location-smart animal collar tohelp pet owners keep track oftheir pooches
Web & Mobile handset supportvia Apisphere award-winningGeo-Mobility Platform
Continuously track pets movementswith the virtual geo-fence
Locate Fido on demand if he straysoutside of his established parameters
Apisphere software will transmitstreet level data for easy pet location
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Innovating Memories:
Isabella
Vizit Digital Photo Frame
Two-way, fully interactive digitalphoto frame powered by theAT&T wireless network
Enables friends and family to sendphotos of lifes most importantmoments in real-time
Email a photo to the frame addressand it arrives within minutes
Vizit users can share, reply, forward,favorite and delete any image onthe frame
All photos sent to Vizit areautomatically archived within a
users personal VizitMe.com account
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Innovating Entertainment and Education:
Zeebo
3G-enabled gaming, educationand entertainment system
Completely wireless gaming,entertainment & education platform
Currently available in Mexico andBrazil
Simply plug into television set andautomatically connect to theZeeboNet wireless network
Prevents piracy through fast andconvenient shopping with 3Gbroadband wireless connectivityand over-the-air delivery
Content delivery and softwareupdates are completely transparent
to the customer
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Innovating Healthcare:
Vitality
GlowCaps Intelligent Pill Caps
Provide peace of mind for loved ones,while addressing the billion-dollaradherence problem for the healthcareindustry
Use light then sound reminders, thena phone call or text message sopeople dont miss a dose
Adherence data recorded and securelyrelayed to Vitality over the AT&T
wireless network
Sophisticated pattern recognition totailor programs to individual needs
GlowCaps-generated data can beused to automatically refill
prescriptions
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Innovating Media Consumption:
OpenPeak
OpenTabletTM
Combine communications,entertainment and homemanagement capabilities in the homeor on the go
Social networking, downloadingbooks, navigation, email and instantmessaging, music, video and photosharing
Energy and home security
management
OpenPeak App Shop to enable a widerange of multimedia and homemanagement applications
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Why Choose Us?
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Results for Emerging Devices
AT&T's fourth-quarter subscriber gains also reflect strong
growth in wireless connectivity for emerging devices
including eReaders such as the Amazon Kindle, the Sony
Reader Daily Edition and the Barnes & Noble nook.
Total emerging devices on AT&Ts wireless network increased
by more than 1 million in the fourth quarter, its strongest
quarter in this category to date, predominantly reflectedin reseller subscriber totals.
Rick Lindner, AT&T CFO
4th Quarter AT&T Earnings
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A winning team one-stop shop, a startup inside of AT&T
Business model flexibility and alliances
Fastest 3G network; clear path to LTE
#1 in Broadband in the US with 20 million subscribers
#1 in International Coverage with access to data in 192 countries
#1 Largest Wi-Fi Network 20k in the US, 125k Globally
Best-in-class sales and distribution
Building on Success
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Thank you!
2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The Next Big Thing
Glenn Lurie
President Emerging Devices,Resale & Partnerships (EDRP)