NOVEMBER 30, 2016

Attribution Accelerator

TVHO USEHO LD S

15MD EVIC ES M APPED

200M

Meet Samba TV

SM AR T TVBR AN D S

9D M AsR EPR ESEN TED

210

The leader in cross-platform TV data and analytics

Real-Time TV DataOur proprietary Content ID technology recognizes virtually any content viewed on millions of TVs within seconds

WE BS I TE VI S I T S

BCR (Di g i tal on l y)

DI GI T AL CAMPAIGN E X PO SED

BCR(T V on l y )

BCR

S A M BA T V E X PO SED PANEL

T O T A L T V E XPOS ED

SMART TV HOME S

3M

L ARGE R THAN NIE L SE N

75X

TV TO DIGITAL MATCH

1:1

A new truth set forcross-platformresearch & analysis:

US CE NSUS

Representative

SAMBA TV VERIFIED TUNE-IN RATE (VTR)The industry’s trusted solution to measure tune-in performance across platforms and vendors.

SAMBA TV BROADCAST CONVERSION RATE (BCR)The only solution that tracks the customer journey across platforms on a 1:1 basis