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Location Selection and RedevelopmentAttracting Business to Urban Centers
April 4, 2011
NATIONAL BROWNFIELD CONFERENCE 2011
© 2011, CWS Consulting Group LLC
AGEN
DAPositioning for New Growth
• In Concept• In Practice (Allegheny River Towns Enterprise
Zone)
IN CONCEPT
© 2011, CWS Consulting Group LLC
THE EVALU
ATION
PROCESS
The Location Process allows companies to define their business needs and then narrow the list of candidates based upon best-fit. A business-based methodology matches companies to locations that will meet their needs for the long-term.
A Business-Based Process
FinalNegotiations
andLocationSelection
Planning and Strategy
CostModeling
Field Validation
Preferred and Alternate Location(s)
LocationScreening
InitialScreening
Def ined Strategyand Evaluation Criteria
Universe ofLocation Candidates
Short-List of Location Candidates
© 2011, CWS Consulting Group LLC
Understand the link between site attributes and business needs
Investment Strategy Assessment
Market Analysis Final Investment Attraction Plan
• Determine investor goals and resources
• Determine key stakeholders
• Catalog site characteristics
• Determine market and catalog regional attributes
• Examine existing regional and local economic base
• Establish initial strategic parameters
• Collect published and proprietary data on key criteria
• Construct weighting and ranking model to test development candidates under prime and alternative scenarios
• Combine screening results with CWS Consulting Group experience to understand market dynamics
• Identify initial target industry candidates Investment
Attraction Plan
• Complete remediation plan as required
• Develop incentive plan if required
• Develop key marketing targets and customized message and tactics for each
• Develop deal structure(s)
INVESTM
ENT ATTRACTIO
N STRATEG
YReverse Engineering
Industry Targeting
• Determine existing industry base
• Understand key dynamics for selected industries
• Examine availability of key inputs
• Look for key vendors and partners
• Determine existing reality and perception of benefits and obstacles in the site and region
IN PRACTICE
© 2011, CWS Consulting Group LLC7
Economic analysis and competitive advantage Shift share and location quotient analysis
Evaluate competitive areas
Examine models and competitors
Assess area green assets
Inventory incentives and compare…
A resource and demand based analysis allows for development of a robust, legitimate business growth strategy
GREEN
JOB STRATEG
IES FOR ARTEZ
Dreams Based in Reality
© 2011, CWS Consulting Group LLC8
Business growth and opportunities Current green businesses
Start-ups
Other businesses that could branch out
Green tech cluster???
Examine potential matches between business expansion opportunities and the land/space available.
Explore green tech incubator
Existing local resources can be rallied (or repurposed) to execute the plan
GREEN
JOB STRATEG
IES FOR ARTEZ
Dreams Based in Reality
© 2011, CWS Consulting Group LLC
GREEN
JOB STRATEG
IES FOR ARTEZ
Where is the market opportunityWhat is the business baseWhat is the employment baseWhat other infrastructure (physical or organizational) is in place?
Fort Pitt Brewery and Eco-clean Burners
The Key Questions
© 2011, CWS Consulting Group LLC
GREEN
JOB STRATEG
IES FOR ARTEZ
10
Pittsburgh area: Solar Power Industries, Belle Vernon –
supplier of solar panels Media and Process Technology Inc.,
Pittsburgh & Schenley – gas purification technology funded by NETL
Flabeg Corporation, Finley – manufacturing glass and mirror components for solar panels
Gamesea, Ebensburg – makes wind turbine blades
Elwood Group, Lawrence County – shafts and steel housings for turbines
PPG – manufactures high performance coatings & blade structural composites
Westinghouse – nuclear Bechtel-Bettis Atomic Power Laboratory
* Expansion plans
ARTEZ: Plextronics – Solar conductivity
technology* Converteam – electrical systems for wind* Eco Clean Burners – plastics to energy
technology* Extrel – Spectrometers for bio-diesel and
air monitoring Forms and Surfaces – Manufacturer of
green building products and furniture* Thar Technologies – environmentally
friendly supercritical fluid solutions; planning bio-diesel facility*
Exterior Technologies – structural polycarbonate for windows and skylights adapted for translucent solar panels*
Media Process and Technology – Ceramic Membranes w/ fuel cell application*
Emerson Process Management – business energy efficiency solutions*
Existing Area Businesses Base
© 2011, CWS Consulting Group LLC
GREEN
JOB STRATEG
IES FOR ARTEZ
Intensify Business Retention/Capture Green Tech Growth from the Current Business Mix:
Business Retention Interviews: Enroll in the State Business Expansion and Retention Outreach Program.
Work with growing businesses on sites and facilities.
Manufacturing Assistance: connect growing businesses to Catalyst Connection and to state financing sources.
Tech Transfer: connect start-ups and small green businesses (Eco-Clean Burners) to Innovation Works.
Coordination with the Regional Industrial Development Corporation (RIDC) Industrial Park
Working with Core Strengths
© 2011, CWS Consulting Group LLC12
Elements of Recommended strategy Expand from within through business retention, concentrating on
sustainable manufacturing Marketing for relocations from outside the region Supporting start-ups and small business growth Maximizing area green assets Creating regional green tech cluster Funding sources to support green tech business expansion and relocation Funding sources for project implementation Structuring and targeting the ARTEZ Revolving Loan Fund (RLF) for
maximum impact Identifying potential funding sources to supplement the ARTEZ RLF Policy issues for state and local government Supporting private green tech incubator
GREEN
JOB STRATEG
IES FOR ARTEZ
Building for Sustainable Success
IN SUMMARY
© 2011, CWS Consulting Group LLC
BEST PRACTICES
• Understand Your Community
• Understand the Market and its Needs
• Organize and Prepare
• Build Relationships With Government and Economic Development
• Actively Reach Out
• Be Creative
Putting it all Together
THANK YOU VERY MUCH
Chris SteelePhone: (617) 314-6527Email: chris.steele@cwsgrp.com