Attract great talent: How to tell an authentic story with the next generation LinkedIn Career Pages...

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Transcript of Attract great talent: How to tell an authentic story with the next generation LinkedIn Career Pages...

LasVegas 6Oct2016

TellinganAuthenticStory

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CultureHealth

PersonalImpactConnections

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Whatistherealitybehindtheoverusedcliches?

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Weworkforcompanies,notjobs.

Whatcandidateswanttoknowmostaboutyourcompany

7

Perksandbenefits

54%66%

Cultureandvalues

50%

Missionandvision

The mission of a company matters to me. I know many companies have aspirations, but Gilead actually delivers on theirs. They aren't just satisfied with a drug that makes people better, they are going for a drug that cures disease.

WendyGoretski

AssociateDirectorBusinessIT–R&DGileadSciences

Whatisauthenticity?

- Anonymous Reviewer

‘Management sucks ass for real.’

Authenticity=unfilterednegativity?

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MakeitdiscoverableMakeiteasytobuildandmaintainHelpmetellanauthenticstoryHelpmemeasuremyresults

NextGenerationLinkedInCareerPages

ReachtherighttalentNew“visualtabs”anddropdownnavigationdriveorganictrafficanddiscovery

**SneakPreview:DesignsSubjecttoChange**

AdminscansetTargetedAudienceViewstoprivate,orpublic(appearsindropdown)

CareerstabreplacedwithLifeandJobstabs

*ForSearch&Staffingcustomers,“Life”tabwillbecalled“WhatWeDo”

TellanauthenticstoryLifetabisarichcanvastocreatepersonalizedcareerjourneys

**SneakPreview:DesignsSubjecttoChange**

FeaturedLeaders

EmployeePhotos

EmployeeArticles

Lifetab:fullycustomizablepage

DrivequalityapplicantsJobstabofferseverycandidatepersonalizedrecommendationsandinsight

**SneakPreview:DesignsSubjecttoChange**

Jobstabisautomaticallypersonalizedtoeverypageviewer(noAdminsetupwork!)

PersonalizedJobRecommendations

JobSearchbar

AutomatedCompanyInsights

MeettheTeam(companyemployeessimilartoviewer)

MeasurekeyresultsExpandedin-productanalyticsdashmakesiteasytoseeresultsandstrategicinsights

**SneakPreview:DesignsSubjecttoChange**

VisitorDemographicInsights

RecruitingPipelineImpact

Q+A