Attention Millennials

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Attention Millennials. Publishing 2.0: Flourishing in the Era of Digital Natives. David Warlick The Landmark Project david@landmark-project.com http://davidwarlick.com. Online Handouts. http://landmark-project.com/ http://handouts.davidwarlick.com/ blogger tag: millennials , publishing. - PowerPoint PPT Presentation

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Attention Millennials

David WarlickThe Landmark Project

david@landmark-project.comhttp://davidwarlick.com

Publishing 2.0: Flourishing in the Era of

Digital Natives

Publishing 2.0: Flourishing in the Era of

Digital Natives

Online Handouts

http://landmark-project.com/http://handouts.davidwarlick.com/

blogger tag: millennials, publishing

New ConversationsNew Conversations

The Creative Class

- 500,000 manufacturing jobs

+ 200,000 Science & Engineering jobs

+ 400,000 creative arts jobs (visual arts, music, drama, culture, & entertainment)

+ Millions of other creative class jobs

Florida, Richard. The Flight of the Creative Class. New York: HarperCollins, 2004.

Their Information Experience

A Story from a Techie

Vinod Khosla

Founding CEO of Sun Microsystems

• Children believe that “…everything is clickable,

Khosla, Vinod."ITConversations." Vinod Khosla: In Conversations with John Battelle. Web 2.0 Conference, San Francisco. 5 Oct 2005. Audio Archive. 25 Nov 2005 <http://www.itconversations.com/shows/detail796.html>.

even their parents.”

Today’s Children

• Infant seats,• Minivans,• “Baby on Board”• Boomer moms over

30• “Me Decade” runs

smack into “family values”

No generation ever, has been so taken seriously!

They’re Different

They were born after• The Reagan era• The Persian Gulf War• The walkman

Most of them were born after

• The breakup of the Soviet Union

• Tiananmen Square• Compact Discs had

been around for a decade.

They have never• Played Pac Man or Pong• Listened to an 8-track• Purchased a vinyl album

• Seen a TV with less than 100 channels

• Heard “Where’s the Beef?”, “I’d walk a mile for a camel”, or “de plane, de plane.”

They’re Smart & Connectedand very few have any conscious connections with the 20th century

They’re Extraterrestrials

IM’ing to Pass Time

:Sry u didn’t c him?

:No lol

:I lmao

:wombat

:bb?

:224

Waste of Money Brains and Time

by John BeckMitchell Wade

• Competitive• Risk Taking• Sociable• Believe in the role

of luck differently• Self-confident

by Marc Prenski

QuickTime™ and aSorenson Video 3 decompressorare needed to see this picture.

by James Paul Gee

Video Gaming

•Interactive•Social

Their Information Experience

http

://land

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From the perspective of their information

landscape, our students are more

literate than we are!

Our Classrooms are Flat

Learners Learners

Curriculum, Content &Teachers

Gravit

y Gravity

Learners LearnersCurriculum

ContentTeachers

A Story from a Techie

Vinod Khosla

Founding CEO of Sun Microsystems

• “There is no longer a need to teach kids the facts…”

• Content today is the dominant thing. But one thing that I can say, is that

• …it is going to be the company that can grow and maintain audiences (not content).

Khosla, Vinod."ITConversations." Vinod Khosla: In Conversations with John Battelle. Web 2.0 Conference, San Francisco. 5 Oct 2005. Audio Archive. 25 Nov 2005 <http://www.itconversations.com/shows/detail796.html>.

My 2¢ Worth

• Pay Attention to the Experience

– Responsive

– Conversable Rewards

– Personal Investment

– Identity Building

– DependabilityWarlick, David. "Games in Classrooms? or Classrooms in Games?." [Weblog 2¢ Worth] 9 Aug 2006. The Landmark Project. 25 Nov 2006 <http://davidwarlick.com/2cents/2006/08/09/games-in-classrooms-or-classrooms-in-games/>.

http://wikipedia.org

The New Shape of Information

Anderson, Chris. "The Long Tail." WIRED Magazine Oct 2004. 17 Mar 2005 <http://www.wired.com/wired/archive/12.10/tail.html>.

The Long Tail

Their Place Prosperity

by Thomas Friedman

• Special

• Specialized

• Highly Adaptable

• Anchored

Klaatu barada nikto!

David Warlick

The Landmark ProjectRaleigh, NC

919-571-3292david@landmark-project.com

Prof: For Teachers:Blog:Podcast:

http://davidwarlick.comhttp://landmark-project.com

http://2cents.davidwarlick.comhttp://connectlearning.davidwarlick.com

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