Airport Surface Access and Mobile Apps

ATRS Conference | 17- 20 July 2014 | Bordeaux (France)

Luis MARTIN-DOMINGO & Juan Carlos MARTIN

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The Problem

Congestion and Pollution

Parking – Commercial Revenue

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Recent Trend

Source: SITA

78% of air passengers travelling with Smartphone

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Objectives

Airport mobile services?

Airport surface access on Apps?

Apps helping to reduce private cars?

Access commercial revenue? $ €

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Methodology

100 airports

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1 2

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Mobile Services

Airport Access Evaluation

To adapt Evaluation Model

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Airport Mobile Adoption

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Airport Apps Evaluation

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Adapted Model Scolari. 2014*

iPhone Apps

* Scolari, Carlos Alberto, and José Fernández-Cavia. 2014. “Mobile Applications and Destination Branding in Spain.” International Journal of Interactive Mobile Technologies (iJIM),

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Apps General

Free

2009 2014

85 %

15 %

1st

Languages Updates

1

2

3

4

Year Year Updates

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Apps Access - Content

90%

77%

80%

13%

100%

Public Transport

Rent-a-car

Taxi

Drop-off

Car ParkP

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App Access - Functions

Real Time Info

Travel Planner

Weather

Book Parking

P 68%

15 %

58% 15 %

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Conclusions

Airports high adoption of Mobile services Airport Access available on Apps Apps not promoting the use of public transports Parking main access focus - commercial revenue

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Airport Surface Access and Mobile Apps

ATRS Conference | 17- 20 July 2014 | Bordeaux (France)

Luis MARTIN-DOMINGO & Juan Carlos MARTIN

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€

Thank you! | Merci!

Paper and Presentation available at www.aeriport.mobi/atrs