Atmosphere Apps

2001140+108

Atmosphere Apps

2,000,000,000

AdvertisingApp Development

Banner Ads

Prestitial Ads

Tapping an Ad

Resource Centers

Sponsored Notifications

Other Opportunities• Animated ads (HTML5)• New ad positions• Interstitials• Lead Generation

App Development• Brand Apps• White Label / Custom Apps

What kind of app should I create?• Personalization• Mobile context• Immediate information

How can apps be monetized?• Free and Sponsored• Free with in-app purchase• Paid Download• Subscription• Enterprise Distribution

Haymarket Mobile Platform• Faster development• Cost effective• Reusable modules

Haymarket Mobile Platform

Tablets & Phones

Haymarket CMS

Full Text Search

Background Update

Streaming Media

Interactive features

Push Notifications

Other features• Doubleclick integration• Omniture SiteCatalyst• In-app purchase

App Development Process• Proposal• SOW• Content Processing• Design• Develop– Alpha– Beta– Release

Questions?