Post on 22-Nov-2014
description
At the Intersection of DAM and WCM!
RSG provides research and advisory services to help you make the right technology and strategy decisions.!
Specific advice. Best-practice approaches. The Real Story.!
Irina Guseva Real Story Group @irina_guseva
Copyright © 2011 Real Story Group www.realstorygroup.com
The Real Story Group
Research and advisory services to help you make the right technology and strategy decisions.
Copyright © 2011 Real Story Group www.realstorygroup.com
DAM and WCM: the early days
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Copyright © 2011 Real Story Group www.realstorygroup.com
Enterprise Search
Role and Group Management
Integration / Dashboards
DAM in the Information Management stack
CRM WCM Collab / Social BI ERP DAM
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Copyright © 2011 Real Story Group www.realstorygroup.com
DAM and WCM: the divide
5 Source: http://www.flickr.com/photos/100n30th/11440471/
• Siloed approach • Loss of data • Time and money • DAM *is* more than storage • WCM’s function is *not* DAM
Copyright © 2011 Real Story Group www.realstorygroup.com
DAM and WCM: the now
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Copyright © 2011 Real Story Group www.realstorygroup.com
DAM and WCM: Integration
7 Source: http://www.flickr.com/photos/takomabibelot/4158989156/
• Complexity in integration • Organizational adoption • Budget and aspirin • Acquisition hysteria
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Example | HP/Autonomy/Interwoven: Virage Mediabin (Integration)
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Example | OpenText: Vignette and ??? (Integration)
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Example | Adobe CQ DAM (Separate products)
Copyright © 2011 Real Story Group www.realstorygroup.com
Example | Elvis DAM (WCM editor)
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Example | Sitefinity Web CMS (Image Widget)
Copyright © 2011 Real Story Group www.realstorygroup.com
DAM/WCM: Challenges
13 Source: http://www.flickr.com/photos/horiavarlan/4271972865/
• WCM can do DAM, too • Workflow doesn’t flow • UGC, social media, mobile • Video and YouTube • Don’t take DAM Lite lightly
Copyright © 2011 Real Story Group www.realstorygroup.com
DAM and WCM: the future
Copyright © 2011 Real Story Group www.realstorygroup.com
AGENDA
Conclusion and Q&A
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@irina_guseva!iguseva@realstorygroup.com!
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