FA102a, Research and Brand Development

Animals Granted Copyrights Shannon Toohey

Assignment One, Research

“Are copyrighted works only by and for humans?”http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans

Animals Granted Copyrights Shannon Toohey

Assignment One, Research

A photo taken by the hands of a macaque monkey poses the question of whether animals can claim copyrights.

http://www.theguardian.com/commentisfree/2014/aug/06/wikipedia-monkey-selfie-copyright-artists

Animals Granted Copyrights Shannon Toohey

Assignment One, Research

“It is beyond doubt that artificial intelligence (“AI”) machines and systems already can and will create music, art, and literature.  Some such works will be viable financially.”http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans

Animals Granted Copyrights Shannon Toohey

Assignment One, Research

“What will be the duration of non-human copyrights? The current copyright term of protection is the life of the author plus 70 years.”http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans

Animals Granted Copyrights Shannon Toohey

Assignment One, Description of Future Product or Service

Non-human Copyrighting

Animals Granted Copyrights Shannon Toohey

Assignment Two, Naming Process

- Animals receiving copyrights for work- Unlimited possibilities of work- Not limited to just animals- Giving your pet an identity- Animals-Mammals-Creatures- Copyright-Name-Credit

CreditAnimal

Creature Credit

Animals Granted Copyrights Shannon Toohey

Creature Credit

Character/PersonaIntellectual

CreativePet Lovers

Fun

LanguageLegalOpen

Flexiblezoological

ToneEnergetic

Good-spiritedCareful

Silly

PurposeCharmHumorAccept

Enlighten

Assignment Two, Character Diagram

Animals Granted Copyrights Shannon Toohey

Animals Granted Copyrights Shannon Toohey

Assignment Three, Word from Diagram

CC

Based off of word “Fun”

Animals Granted Copyrights Shannon Toohey

Assignment Three, Logotype Research

http://caitlynchapman.blogspot.com/2011_05_01_archive.html

https://www.mozilla.org/en-US/firefox/new/?utm_source=firefox-com&utm_medium=referral

http://www.buzzdoggroup.com

Animals Granted Copyrights

Shannon Toohey

Animals Granted Copyrights Shannon Toohey

Assignment Three, Finished Logotype

Representative of a fun and animalistic way of CC, for Creature Credit

Assignment Four, Social Media Branding, Facebook Pages

Animals Granted Copyrights Shannon Toohey

• https://www.facebook.com/PUMA• https://www.facebook.com/humanesociety• https://www.facebook.com/uber

Assignment Four, Social Media Branding, Facebook Pages

Animals Granted Copyrights Shannon Toohey

Assignment Four, Social Media Branding, Facebook Pages

Animals Granted Copyrights Shannon Toohey

Assignment Four, Social Media Branding, Facebook Pages

Animals Granted Copyrights Shannon Toohey

Assignment Five, Webpage Layout Research for Wireframes

Animals Granted Copyrights Shannon Toohey

http://walkerstalkercon.com

Assignment Five, Webpage Layout Research for Wireframes

Animals Granted Copyrights Shannon Toohey

www.target.com

Assignment Five, Wireframe

Animals Granted Copyrights Shannon Toohey

Creature CreditLogo

Service Service ServiceServiceService

About

Contact Us

Success Stories

Photos orSlideshow

Location

Assignment Five, Tagline Research

Animals Granted Copyrights Shannon Toohey

Acura- “The Road will Never Be the Same”

Allstate Insurance- “You’re in good hands with Allstate.”

FedEx- “The world on time.”

Hertz- “Hertz puts you in the driver’s seat.”

http://www.taglineguru.com/sloganlist.html

Assignment Five, Tagline Research

Animals Granted Copyrights Shannon Toohey

Paws made it, Paws own it.

Assignment Five, Homepage Virtual Design in a Browser

Animals Granted Copyrights Shannon Toohey

Paws made it, Paws own it.

http://invis.io/ZH1PFOMUY