Post on 03-Aug-2015
Tricia Good Plant Illumina1on
FA102a, Research and Brand Development
Tricia Good Plant Illumina1on
Assignment One, Research
“Grow your own glowing plant”
hFp://www.kurzweilai.net/grow-‐your-‐own-‐glowing-‐plant
Tricia Good Plant Illumina1on
Assignment One, Research
Made u1lizing synthe1c biology technology.
hFp://www.glowingplant.com/
Tricia Good Plant Illumina1on
Assignment One, Research
“The plant is about as harmless as a modded living thing can be.”
hFp://www.kurzweilai.net/grow-‐your-‐own-‐glowing-‐plant
Tricia Good Plant Illumina1on
Assignment One, Research
Bioluminescent trees could replace street lights.
hFp://www.dogonews.com/2014/4/19/dutch-‐designer-‐aspires-‐to-‐replace-‐street-‐lights-‐with-‐glow-‐in-‐the-‐dark-‐trees
Tricia Good Plant Illumina1on
Assignment One, Descrip1on of Future Product
Energy Efficient Illumina1on
Tricia Good Plant Illumina1on
Assignment Two, Naming Process
Selected Words: Glowing, Bioscience, Synthe1c, Remarkable Generated name possibili1es: BioGlo (created by combining glowing and bioscience) Synth (created by tweaking synthe1c) Selected name: BioGlo Jus1fica1on: The name sounds interes1ng. It is descrip1ve of the product without saying exactly what it is. It is simple and easy for people to remember.
Tricia Good Plant Illumina1on
Assignment Two, Brand Character Diagram
Character/Persona
Cool Unique
Intelligent Trendy
Purpose
Illumina1ng Energy efficient Decora1ve
Environmentally friendly
Language
Prac1cal Whimsical Stylish Glowing
Tone
Scien1fic Futuris1c Prac1cal Fun BioGlo
Tricia Good Plant Illumina1on
Assignment Three, Logotype Research, Word from Diagram
“Scien1fic”
Tricia Good Plant Illumina1on
Assignment Three, Logotype Research
hFp://www.gtresearchnews.gatech.edu/gtri-‐
present-‐future/
hFp://www.brandtech.com/
hFp://newswire.uark.edu/ar1cles/19788/sustainability-‐consor1um-‐ranked-‐by-‐scien1fic-‐american-‐as-‐a-‐
world-‐changer
Tricia Good Plant Illumina1on
Assignment Three, Finished Logotype
Tricia Good Plant Illumina1on
Assignment Four, Social Media Branding, Research
Walmart: hFps://www.facebook.com/walmart/info
LiFle Bites: hFps://www.facebook.com/LiFleBitesSnacks/info?tab=page_info
Charming Charlie: hFps://www.facebook.com/CharmingCharlie/
info
Tricia Good Plant Illumina1on
Assignment Four, Social Media Branding, Crea1ng Community
-‐Tex1ng friends and family -‐Messaging people on Skype -‐Asking them to tell there friends -‐People pos1ng about it on their own Facebook -‐Word of mouth
Tricia Good Plant Illumina1on
Assignment Four, Social Media Branding, Facebook Pages
Tricia Good Plant Illumina1on
Assignment Four, Social Media Branding, Facebook Pages
Tricia Good Plant Illumina1on
Assignment Four, Social Media Branding, Facebook Pages
Tricia Good Plant Illumina1on
Assignment Five, Webpage Layout Research for Wireframes
hFp://www.efficientgreenpower.com/
Tricia Good Plant Illumina1on
Assignment Five, Webpage Layout Research for Wireframes
hFp://educa1on.na1onalgeographic.com/
educa1on/encyclopedia/bioluminescence/?ar_a=1
Tricia Good Plant Illumina1on
Assignment Five, Wireframe
Tricia Good Plant Illumina1on
Assignment Five, Tagline Research
M’m! M’m! Good! hFp://www.campbellsoup.com/Home
Quality is our recipe hFps://www.wendys.com/
I’m lovin’ it hFp://www.mcdonalds.com/us/en/home.html
Made from the best stuff on Earth hFp://www.snapple.com/products
Could’ve had a V8 hFp://www.v8juice.com/
Tricia Good Plant Illumina1on
Assignment Five, Homepage Visual Design in a Browser
hFp://invis.io/9T1TX2HXK
hFp://urbangardensnyc.files.wordpress.com/2013/05/glowing-‐plants.jpeg
Tricia Good Plant Illumina1on
Assignment Five, Lower Level Visual Design in a Browser
hFps://projects.invisionapp.com/share/9T1TX2HXK#/screens/52140897?maintainScrollPosi1on=false
Tricia Good Plant Illumina1on
Assignment Five, Linked Prototype URL
hFps://projects.invisionapp.com/share/9T1TX2HXK#/screens