Cerebral Memory Cards Chris Sandoval

FA102a, Research and Brand Development

Assignment One, Research

Cerebral Memory Cards Chris Sandoval

“Preserving the self for later emulation: what brain features do we need?”

http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need

Cerebral Memory Cards Chris Sandoval

Assignment One, Research

Recurrent loops, special electrical circuits that cycle back on themselves, hold our current thoughts.

http://alifewastedinrock.files.wordpress.com/2009/03/memory.jpg?w=300&h=299

http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need

Cerebral Memory Cards Chris Sandoval

Assignment One, Research

Preserved memories and identity may be affordably reanimated by being “uploaded“ into computer simulations, 

http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need

http://www.kurzweilai.net/images/Thebrainisthinking-259x287.jpg

Cerebral Memory Cards Chris Sandoval

Cryogenic brain preservation can be validated to reliably store retrievable and useful individual mental information.

http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need

Assignment One, Research

http://www.neurdon.com/wp-content/uploads/2010/04/brain_usb.jpg

Subconscious Moves to a Hardcopy

Cerebral Memory Cards Chris Sandoval

Assignment One, Description of Future Product or Service

Assignment Two, Naming Process

Cerebral Memory Cards Chris Sandoval

Sweet

Calculated

Medicinal

Memory

Motivated

CalculatedMemory

Assignment Two, Brand Character Diagram

Cerebral Memory Cards Chris Sandoval

Cerebral Memory Cards Chris Sandoval

Assignment Three, Logotype Research, Science

I chose the word, “Science” from the character diagram.

Cerebral Memory Cards Chris Sandoval

http://www.dartneuroscience.com http://www.wired.com/

http://www.mchips.com/

Assignment Three, Logotype Research

Cerebral Memory Cards Chris Sandoval

Assignment Three, Finished Logotype

The use of rectangles in both WIRED and MicroChips inspired my logotype.

Cerebral Memory Cards Chris Sandoval

Assignment Four, Social Media Branding, Research

http://www.facebook.com/kodak

http://www.facebook.com/WesternDigital

http://www.facebook.com/sandisk

Cerebral Memory Cards Chris Sandoval

Assignment Four, Social Media Branding, Creating Community

To get CalculatedMemory likes and comments, I asked my friends on facebook chat to look at the page.

Cerebral Memory Cards Chris Sandoval

Assignment Four, Social Media Branding, Facebook Pages

Cerebral Memory Cards Chris Sandoval

Assignment Four, Social Media Branding, Facebook Pages - Comments

Cerebral Memory Cards Chris Sandoval

Assignment Four, Social Media Branding, Facebook Pages - Images

Cerebral Memory Cards Chris Sandoval

Assignment Five, Webpage Layout Research for Wireframes

http://www.wired.com/

Cerebral Memory Cards Chris Sandoval

Assignment Five, Webpage Layout Research for Wireframes

http://www.dartneuroscience.com/

Cerebral Memory Cards Chris Sandoval

Assignment Five, Wireframe

Cerebral Memory Cards Chris Sandoval

Assignment Five, Tagline Research

Kodak- Have a Kodak Moment

Sandisk- Yeah, it’s that fast

American Express- Don’t leave home without it

Allstate- You’re in good hands

McDonald’s- I’m lovin’ it

Cerebral Memory Cards Chris Sandoval

Assignment Five, Homepage Visual Design in a Browser