ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Post on 29-Mar-2015

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Transcript of ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

ASSEMBLYINSTRUCTIONS

85

%

of corporate presentations arenot good enough

How can webe so sure?

The Theory

Product

Price

PromotionPlace

People

Company

Formal Interactive

Informal

TV

ONLINENEWSPAPER

RADIO

SEMINARS

PODCASTSMEETINGS

FRIENDLY CHAT

BILLB

OARD

S

YOUTUBE

MAG

AZIN

ESVODCASTS

LECTURESTW

ITTER

Early Adopters

Lag

gard

s

Majority

Delivering a presentation

without the audience in

mind is like writing a love

letter and addressing it…

Delivering a presentation

without the audience in

mind is like writing a love

letter and addressing it…

To whom it may concern

Confused people never take action

Why?

Lack of ConfidenceLack of Imagination

PresentationOptimisation

The presentationparadox

Key partof the sales process

Theimpact

Why?

The presentationparadox

Why?

What’sthe answer?

How it’s delivered

Need to know Remember

Design

Content Message

Perceivedwisdom

The presentationoptimisation process

Not limited toPowerPoint

Thinkoutside

thePowerPointBOX

Technology clientBlended presentingin practice

Often overlooked element

WOW Moments

whiteboard

TABLET

Smart phone

Web presentation

Hard copy

powerpoint

demonstration

Hard copy

video

webinar

tablet

powerpoint

chat

Presentation Design & Consultancy Services

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