Post on 17-May-2015
description
Get R.E.A.L.: EngageThe second step to
ask without fear!
Marc A. Pitman, The Fundraising Coach, www.fundraisingcoach.com
Session Goals Basic overview of
engaging
Session Goals Basic overview of
engaging
Explain how fundraising is like dating
Session Goals Basic overview of
engaging
Explain how fundraising is like dating
Explore many ways to engage
Fundraising is an extreme sport!
Like putting a plug into a live socket
Let's Get R.E.A.L.!
1. Research
2. Engage
3. Ask
4. Love/Like/Live
EngageFundraising is like dating
EngageGet to know them
EngageGet to know them
– What got them involved in the nonprofit? What impressed them most?
EngageGet to know them
– What got them involved in the nonprofit? What impressed them most?
– What fascinates them
– Office/pictures/trophies
Burg’s Feel Good Questions1.“Dave, how did you get
started in the widget business?”
Burg’s Feel Good Questions1.“Dave, how did you get
started in the widget business?”
2.“What do you enjoy most about what you do?”
Burg’s Feel Good Questions1.“Dave, how did you get
started in the widget business?”
2.“What do you enjoy most about what you do?”
3.“Mary that is really fascinating what you do. How can I know if somebody I am talking to would be a good prospect for you?”
Burg’s Feel Good Questions…we've said to this person, “I am
interested in you first.” We are being “you” oriented instead of what most people are being “I” oriented, and they really want to know, “What can you do for me?” Now they may not come right out and say that…But we're not doing that. We're taking interest in them. The other thing we are doing is we are getting that person to help us to help them.
Burg’s Feel Good Questions1.“Dave, how did you get
started in the widget business?”
2.“What do you enjoy most about what you do?”
3.“Mary that is really fascinating what you do. How can I know if somebody I am talking to would be a good prospect for you?”
Engage Let them get to know
about what makes your organization unique
Engage Let them get to know
about what makes your organization unique
Not only your mission, but let them meet your people
Engage Take them backstage
– Construction– Preparing food– Inside classrooms
Engage Take them backstage
– Construction– Preparing food– Inside classrooms
Give them an “inside” scoop
Multiple ToolsFace-to-face
– ALWAYS the best– This is what brings in
the money
Multiple Tools
Phone
Multiple Tools
Phone
– be natural
– use cue cards but don’t read scripts!
Multiple Tools
E-mail– can work VERY effectively– see my e-course
Multiple Tools
E-mail– can work VERY effectively– see my e-course
Multiple Tools
Social networks
Multiple Tools (cont)Mail
– “This made me think of you” notes
Multiple Tools (cont)Mail
– “This made me think of you” notes
– Direct mail programs
Multiple Tools (cont)
Web– Where's the banana?
Don’t get stuck here!
Don’t get stuck here!
This can be done in one session over coffee.
Coming up in the next class
Step 3: Ask!
You Can Do It!BEE YOURSELF
You Can Do It!BEE YOURSELFMake your gift first!Don't feel guilty that
you're afraid
You Can Do It!BEE YOURSELFMake your gift first!Don't feel guilty that
you're afraidHave courage (it's not
courage without fear)
You Can Do It!BEE YOURSELFMake your gift first!Don't feel guilty that
you're afraidHave courage (it's not
courage without fear)Keep it simple
You Can Do It!BEE YOURSELFMake your gift first!Don't feel guilty that
you're afraidHave courage (it's not
courage without fear)Keep it simpleHave fun!
Tool shop including: The Creating Donor Evangelists Program
Send me your email address for a free copy of $100,000 Guide to Email Solicitation e-course
Free blog, articles, tools, and more!marc@fundraisingcoach.com