Ask the Automotive SEO Experts

Post on 12-Sep-2014

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We will start this webinar by hearing from each of our SEO Experts on what they feel is the #1 most important thing you can do to enhance SEO at your dealership. Then we will jump right into the questions. Bring all of your questions to this webinar, remember what your mother told you, there is no such thing as a dumb question! Hear what other dealers have faced and how they addressed and overcame those problems. Most importantly, come away with some insightful and actionable things you can do to improve your SEO immediately. We will cover all topics related to SEO – from getting started to advanced techniques – from traditional to location based and mobile SEO.

Transcript of Ask the Automotive SEO Experts

Ask the Automotive SEO Experts

Moderator

Becky RossMarketing ManagerOffice:  (303) 228-8753bross@kpaonline.com

If you have questions during the presentation, please submit them using the “Questions” feature

Questions will be answered at the end of the webinar

QUESTIONSQuestions

Facebook.com/TKCarsites @TKCarsitesinc

TK Carsites Social Networks

Chat with us during the Webinar on Facebook and Twitter!

Presenter

Gary MayInteractive Marketing and

Consulting ServicesOffice:  (310) 377-6481 gary@imacsweb.comTwitter: @imacsweb

SEO (Ess Eee Ohh)Bottom To Top…Quickly

Website Alphabet Soup and other stories your guru told you

SEO, The Whole SEO and nothing but the SEO

What matters and (really) who does it?– SEO is a collection of both on-site -HTML, text, site

structure, etc.- and off-site work -links, embedding, etc.- that generates traffic from neutral or free listings based on the relevancy created

– Creating unique content consistently, especially if you use an OEM website provider, is critical

– SEO is ongoing. It lives…

Presenter

Eric MiltschDirector of Product Strategy Office:  (585) 704-8841Eric.miltsch@gmail.comTwitter: @emiltsch

Google Authorship Tags

We’ve moved beyond linking to strong content. Google wants to rank the social content.

Being a trusted author is the key.

Google Authorship Tags

Google+ - Plant Your Acorns Now

Presenter

JD RuckerDirector of New MediaOffice:  (774) 538-9338jrucker@tkcarsites.comTwitter: @0boy

The Most Important Thing a Business Can Do for SEO

• Extra• Flavor• Substance• Smell• Enhance• Engage

Pre-Submitted Questions

What tools do you use to discover the most powerful or impactful keywords to direct your SEO toward?

Pre-Submitted Questions

With multiple Brands and Rooftops, how can we maximize our SEO Campaigns for coverage?

Pre-Submitted Questions

How often should you update your SEO settings?

Pre-Submitted Questions

What is the best way to get a video to index on the first page of Google organic search?

Pre-Submitted Questions

Do key words matter?

Pre-Submitted Questions

What are you doing differently in anticipation of the next update on Panda?

Pre-Submitted Questions

What gets the customer to click through on a higher priced listing?

What are the key search words for Certified Cars?

Pre-Submitted Questions

How much time per week should be allocated for SEO?

Pre-Submitted Questions

Our dealership uploads used car videos to YouTube on a regular basis. Should we be taking them down after the vehicle is sold?

Pre-Submitted Questions

How does Google determine the listing order between equally relevant sites?

Pre-Submitted Questions

Do you think Guerrilla SEO actually works on Google AdWords?

Got a Question? Ask our Expert!

Ask the Automotive SEO Experts