Post on 30-Oct-2014
description
Rad Campaign — Helping Organizations that want to change the world.
Presentation by:
Allyson Kapin & Avi Kaplan - Rad Campaign
Ask Big Questions Social Media Training
Rad Campaign — Helping Organizations that want to change the world.
Introduction
• How Social Media can benefit Ask Big Questions
• Themes and Guidelines
• Initial Recommendations
• It’s a Process
• Your Questions & Hillel’s Expectations
Rad Campaign — Helping Organizations that want to change the world.
Agenda• Goals
• Writing for the web
• Fostering Community
• Trolls and Moderation
• Ideas in Action
• Tools
Rad Campaign — Helping Organizations that want to change the world.
GOALS & VALUE
Strengthen relationships
Rad Campaign — Helping Organizations that want to change the world.
GOALS & VALUE
Intimacy and Transparency
Rad Campaign — Helping Organizations that want to change the world.
GOALS & VALUE
Continue the Conversation
Rad Campaign — Helping Organizations that want to change the world.
GOALS & VALUE
Add Depth to the Discussion
Rad Campaign — Helping Organizations that want to change the world.
FOSTERING COMMUNITY
Community Tools
Rad Campaign — Helping Organizations that want to change the world.
FOSTERING COMMUNITY
Facebook Groups
Rad Campaign — Helping Organizations that want to change the world.
FOSTERING COMMUNITY
Set Community Guidelines
Rad Campaign — Helping Organizations that want to change the world.
FOSTERING COMMUNITY
Set Community Guidelines
This group is a safe place to discuss Big Questions and to hold important conversations.
Invite people who will share their knowledge freely and respect the civility of the group.
If you invite someone to the group, please introduce them to everyone in a thread saying why you invited them. This makes newcomers feel welcome.
The norm here is for civility and respect in a spirit of generosity and growth.
Rad Campaign — Helping Organizations that want to change the world.
FOSTERING COMMUNITY
Welcome New Members to the group
Rad Campaign — Helping Organizations that want to change the world.
FOSTERING COMMUNITY
Be just as curious as you expect your community to be
Make yourself an equal participant
Rad Campaign — Helping Organizations that want to change the world.
FOSTERING COMMUNITY
Facilitate the Conversation
But don’t feel the need to control the dialogue
Rad Campaign — Helping Organizations that want to change the world.
FOSTERING COMMUNITY
Dealing with Trolls
People stir the pot because they are interested.
Refer people to conversation guidelines and the need to stay on topic (but don’t call them trolls)
Ask Questions
Protect the safe space
Rad Campaign — Helping Organizations that want to change the world.
FOSTERING COMMUNITY
Dealing with Trolls
Empowering the community to keep trolls in check
Use your judgment.
You can remove people from the group as a last resort
Rad Campaign — Helping Organizations that want to change the world.
WRITING FOR THE WEB
Keep it appropriate and polite.
Imagine you are face to face.
Rad Campaign — Helping Organizations that want to change the world.
WRITING FOR THE WEB
It’s a Conversation
Dialogue
Not Broadcast
Rad Campaign — Helping Organizations that want to change the world.
WRITING FOR THE WEB
Be Human
Use your Authentic Voice
You can be the facilitator and still show personality.
Rad Campaign — Helping Organizations that want to change the world.
WRITING FOR THE WEB
Nobody’s Perfect
No need to agonize
Rad Campaign — Helping Organizations that want to change the world.
WRITING FOR THE WEB
There is no delete.
Rad Campaign — Helping Organizations that want to change the world.
WRITING FOR THE WEB
Share what you can, link where you’re able, but respect people’s trust.
Respect privacy and confidential content.
Rad Campaign — Helping Organizations that want to change the world.
WRITING FOR THE WEB
Give credit where it’s due.
The web is built on links. Adopt an attitude of generosity.
Rad Campaign — Helping Organizations that want to change the world.
WRITING FOR THE WEB
If it gives you pause, pause.
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Invite People to Join the Group
• Ask Big Questions Discussion Members
• You friend
• Your campus advisor
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Multimedia
• Share pictures/video from group discussions (get permission).
• Interview a discussion participant.
• Ask for captions to a picture you share.
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Tell Stories
“Websites are for facts and figures… blogs are for stories” -Chris Baggott, CEO Compendium
“Share a time when you felt safe.”
“Fill in the blank: The last time I felt truly at home was when _____.”
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Respond to Conversation
Acknowledge group participation. Add comments and further probing questions when people respond to questions.
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Introduce a group host of the week• To facilitate discussion on the theme and question
of the month
• To share reflections and feedback from their group
• To share a personal story related to the topic.
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Assign a few conversation starters to get the group started
• They can reply to threads in the group
• Ask follow up questions that came out of your in person discussions
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Ask Questions
• Open ended “Big Questions”
• Specific questions
• Fill in the blank questions
• Yes or no / True or False questions – “True or False: I am a good listener.”
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Ask Questions• Poll questions – Use Facebook’s “Questions”
feature
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Ask Questions• Ask about people’s preferences – Do you prefer
to vacation with family or friends?
• Ask about experiences – What was your favorite moment of… last night’s homegame? Summer vacation?
• Who’s attending an Ask Big Questions event? What did you learn? If you’ve made a Facebook Event be sure to include a link.
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Current events and campus news
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Current events and campus news• How has the earthquake changed your feelings
about personal security?
• Freshman: As the year closes, do you now consider campus home? Seniors, how will you find and create home when you leave?
• In light of the recent cheating scandal in the Econ 101, what makes you decide to trust someone?
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Pop culture
Which Top Chef contestant is the best model of responsibility?
What do you think about Kim Kardashian getting divorced? What does wealth do to relationships?
Do you think Sarah Silverman goes too far? Is there a line comedians should respect?
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Create a weekly reflection ritual• A Monday prompt – What ideas and thoughts
came to you over the weekend about the theme - security, home, etc.?
• Share a roundup of links from news, fun videos, sports and other things you came across on the web each week related to the theme. Keep a lookout for relevant articles.
• What surprised you this week?
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Use discussion prompts from the facilitators guides
• Have people share personal experience related to the themes in the conversation guides
• Prompt people in advance to share related personal experiences and stories
• Share links and quotes from resources, articles, books, poems the guides refer to
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Social Media is informal. There’s no script so feel free to forget the theme of the month sometimes.
• Ask other unrelated Big Questions and Build group rapport and by asking people to share personal experiences and fun tidbits.
• What are your Thanksgiving Plans?
• If you were a Halloween candy which would you be?
• What’s your favorite hair band?
• When was the last time you were scared out of your wits?
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Blog Posts• Solicit guest blog posts and reflections from core
discussion members.
• Sheila can post them to the Ask Big Questions website
• Tag and link to guest posts in your Facebook group
Rad Campaign — Helping Organizations that want to change the world.
CONVERSATION & GROUP SUGGESTIONS
Manage Your Time
Keep a running list of group post ideas in a text document or Google Doc.
You can set up a regular posting schedule with posts in order so you have ideas on hand to post regularly.
Check the group daily and post 3-7 times a week.
Rad Campaign — Helping Organizations that want to change the world.
Content Pyramid
Formal
Informal
Right Now
3 year
s from now
Rad Campaign — Helping Organizations that want to change the world.
PHOTO CREDITS
Improbable Roach
Popofatticus
dirkjankraan.com
btmspox
Lukas Vermeer
Kevin H.
HikingArtist.com
alancleaver_2000
DogFromSPACE
Matt McGee
Raquel Camargo
Greenfaerietree
chicks57
League of Women Voters of California
COG LOG LAB.
Creative Commons Photo credits to Flickr users: