Post on 16-Apr-2017
arts & culture in the metropolisstrategies for sustainability
Kevin F. McCarthyElizabeth Heneghan Ondaatje
Why did we do it?
purpose of the report
What is it?
To develop an effective approach to sustaining Philadelphia’s cultural sector.
Examines how cultural sectors are organized and supported in 11 major U.S. metropolitan areas.Baltimore, Boston, Charlotte, Chicago, Cleveland, Denver, Detroit, Minneapolis-St. Paul, Philadelphia, Phoenix, and Pittsburgh
Led by Kevin McCarthy, one of the country’s preeminent experts on audience development and cultural sustainability.
Provides an evaluative framework for assessing the organizational infrastructure of support, the types of services provided and the level of service to the arts sector.
Provides six recommendations for Philadelphia.
cultural alliance action steps
Government and Civic Leaders Establish a cabinet-level cultural
affairs position in Philadelphia’s government structure.
Establish a sustainable, substantial source of funding for cultural organizations.
Understand the role that arts and culture play in addressing the city’s broader issues, and capitalize on that accordingly.
The Cultural Sector Continue collaborations that maximize
the value of public investment in cultural work.
Set goals for the sector with specific benchmarks to measure success.
Continue gathering evidence of arts and culture’s impact on broader issues facing the city and region.
recommendations for philadelphia
1. Use the evaluative framework as a strategic planning tool.
2. Develop a clear vision of where the arts sector is headed and recruit an arts champion.
3. Create a strong central office of cultural affairs.
4. Leverage more resources through collaboration of arts organizations.
5. Persuade civic leaders that supporting the arts advances the region’s broader goals.
6. Support policies that stimulate demand to build future arts audiences.
Basic Moderate Full
Grants < $500,000
$500,000 - $4 million
> $4 million
Technical Assistance
Convening Information
Workshops/seminar
Access to experts
Strategic planning for sector
Presentation
Public Art (statues/murals) Presentations, performances, festivals
Own/operate
Promotion & Advocacy
Information on schedules, events, organizations
Fun guide, discounts
Special interest marketing, Interactive Web sites
Advocacy/policy
Package promotions
Economic Development
Permits Information on area to outsiders
Active promotion of film and tourism
Neighborhood development and cultural districts
Art as a civic asset
evaluative framework
Copyright RAND Corporation. Used with permission.
comparison of service levels by function
Basic Moderate Full
Grants
BaltimoreBostonDetroit
ChicagoClevelandTwin CitiesPhiladelphiaPhoenix
CharlotteDenverPittsburgh
Technical Assistance
BaltimoreDetroitTwin Cities
BostonClevelandDenverPhiladelphiaPhoenixPittsburgh
CharlotteChicago
Presentation
ClevelandDetroitPittsburgh
BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix
BostonChicagoDenver
Promotion
DetroitTwin CitiesPittsburgh
BaltimoreBostonClevelandCharlottePhoenix
ChicagoDenverPhiladelphia
Economic Development
ClevelandDetroitPhiladelphia
BostonBaltimorePhoenixPittsburgh
ChicagoCharlotteDenverTwin Cities
Basic Moderate Full
Grants
BaltimoreBostonDetroit
ChicagoClevelandTwin CitiesPhiladelphiaPhoenix
CharlotteDenverPittsburgh
Technical Assistance
BaltimoreDetroitTwin Cities
BostonClevelandDenverPhiladelphiaPhoenixPittsburgh
CharlotteChicago
Presentation
ClevelandDetroitPittsburgh
BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix
BostonChicagoDenver
Promotion & Advocacy
DetroitTwin CitiesPittsburgh
BaltimoreBostonClevelandCharlottePhoenix
ChicagoDenverPhiladelphia
Economic Development
ClevelandDetroitPhiladelphia
BostonBaltimorePhoenixPittsburgh
ChicagoCharlotteDenverTwin Cities
evaluative framework1. Emergent (Charlotte, Phoenix) 3 types of cities
Copyright RAND Corporation. Used with permission.
Basic Moderate Full
Grants
BaltimoreBostonDetroit
ChicagoClevelandTwin CitiesPhiladelphiaPhoenix
CharlotteDenverPittsburgh
Technical Assistance
BaltimoreDetroitTwin Cities
BostonClevelandDenverPhiladelphiaPhoenixPittsburgh
CharlotteChicago
Presentation
ClevelandDetroitPittsburgh
BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix
BostonChicagoDenver
Promotion
DetroitTwin CitiesPittsburgh
BaltimoreBostonClevelandCharlottePhoenix
ChicagoDenverPhiladelphia
Economic Development
ClevelandDetroitPhiladelphia
BostonBaltimorePhoenixPittsburgh
ChicagoCharlotteDenverTwin Cities
Basic Moderate Full
Grants
BaltimoreBostonDetroit
ChicagoClevelandTwin CitiesPhiladelphiaPhoenix
CharlotteDenverPittsburgh
Technical Assistance
BaltimoreDetroitTwin Cities
BostonClevelandDenverPhiladelphiaPhoenixPittsburgh
CharlotteChicago
Presentation
ClevelandDetroitPittsburgh
BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix
BostonChicagoDenver
Promotion & Advocacy
DetroitTwin CitiesPittsburgh
BaltimoreBostonClevelandCharlottePhoenix
ChicagoDenverPhiladelphia
Economic Development
ClevelandDetroitPhiladelphia
BostonBaltimorePhoenixPittsburgh
ChicagoCharlotteDenverTwin Cities
evaluative framework1. Emergent (Charlotte, Phoenix)
2. Manufacturing (Baltimore, Cleveland, Detroit, Pittsburgh)
3 types of cities
Copyright RAND Corporation. Used with permission.
Basic Moderate Full
Grants
BaltimoreBostonDetroit
ChicagoClevelandTwin CitiesPhiladelphiaPhoenix
CharlotteDenverPittsburgh
Technical Assistance
BaltimoreDetroitTwin Cities
BostonClevelandDenverPhiladelphiaPhoenixPittsburgh
CharlotteChicago
Presentation
ClevelandDetroitPittsburgh
BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix
BostonChicagoDenver
Promotion
DetroitTwin CitiesPittsburgh
BaltimoreBostonClevelandCharlottePhoenix
ChicagoDenverPhiladelphia
Economic Development
ClevelandDetroitPhiladelphia
BostonBaltimorePhoenixPittsburgh
ChicagoCharlotteDenverTwin Cities
Basic Moderate Full
Grants
BaltimoreBostonDetroit
ChicagoClevelandTwin CitiesPhiladelphiaPhoenix
CharlotteDenverPittsburgh
Technical Assistance
BaltimoreDetroitTwin Cities
BostonClevelandDenverPhiladelphiaPhoenixPittsburgh
CharlotteChicago
Presentation
ClevelandDetroitPittsburgh
BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix
BostonChicagoDenver
Promotion & Advocacy
DetroitTwin CitiesPittsburgh
BaltimoreBostonClevelandCharlottePhoenix
ChicagoDenverPhiladelphia
Economic Development
ClevelandDetroitPhiladelphia
BostonBaltimorePhoenixPittsburgh
ChicagoCharlotteDenverTwin Cities
evaluative framework1. Emergent (Charlotte, Phoenix)
2. Manufacturing (Baltimore, Cleveland, Detroit, Pittsburgh)
3. Regional (Boston, Chicago, Denver, Minneapolis-St. Paul)
3 types of cities
Copyright RAND Corporation. Used with permission.
Basic Moderate Full
Grants
BaltimoreBostonDetroit
ChicagoClevelandTwin CitiesPhiladelphiaPhoenix
CharlotteDenverPittsburgh
Technical Assistance
BaltimoreDetroitTwin Cities
BostonClevelandDenverPhiladelphiaPhoenixPittsburgh
CharlotteChicago
Presentation
ClevelandDetroitPittsburgh
BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix
BostonChicagoDenver
Promotion
DetroitTwin CitiesPittsburgh
BaltimoreBostonClevelandCharlottePhoenix
ChicagoDenverPhiladelphia
Economic Development
ClevelandDetroitPhiladelphia
BostonBaltimorePhoenixPittsburgh
ChicagoCharlotteDenverTwin Cities
Basic Moderate Full
Grants
BaltimoreBostonDetroit
ChicagoClevelandTwin CitiesPhiladelphiaPhoenix
CharlotteDenverPittsburgh
Technical Assistance
BaltimoreDetroitTwin Cities
BostonClevelandDenverPhiladelphiaPhoenixPittsburgh
CharlotteChicago
Presentation
ClevelandDetroitPittsburgh
BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix
BostonChicagoDenver
Promotion
DetroitTwin CitiesPittsburgh
BaltimoreBostonClevelandCharlottePhoenix
ChicagoDenverPhiladelphia
Economic Development
ClevelandDetroitPhiladelphia
BostonBaltimorePhoenixPittsburgh
ChicagoCharlotteDenverTwin Cities
Basic Moderate Full
Grants
BaltimoreBostonDetroit
ChicagoClevelandTwin CitiesPhiladelphiaPhoenix
CharlotteDenverPittsburgh
Technical Assistance
BaltimoreDetroitTwin Cities
BostonClevelandDenverPhiladelphiaPhoenixPittsburgh
CharlotteChicago
Presentation
ClevelandDetroitPittsburgh
BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix
BostonChicagoDenver
Promotion & Advocacy
DetroitTwin CitiesPittsburgh
BaltimoreBostonClevelandCharlottePhoenix
ChicagoDenverPhiladelphia
Economic Development
ClevelandDetroitPhiladelphia
BostonBaltimorePhoenixPittsburgh
ChicagoCharlotteDenverTwin Cities
Philadelphia – A Hybrid Definition
evaluative framework
Copyright RAND Corporation. Used with permission.
Strengths Size & diversity of arts sector Collegiality of cultural community Strong admissions receipts Service sector Diversified foundation sector
with strategic leaders
Weaknesses Uneven distribution of resources Growth outstripping resources Historical sector facing major crisis
− Severe funding problems− Deteriorating facilities− Lack of public appeal
Modest level of government and corporate funding
Lack of Office of Cultural Affairs
philadelphiacultural sector and systems of support
philadelphia region
Strengths Attractive quality of life for artists Extensive higher education sector
with strong arts component Overall “Philly Pride” for arts sector Thriving arts scene making it an
attractive destination
Weaknesses Public school system lacks arts
education in primary education Low rate of college-educated adults Population loss in city center
from 1990-2000
The most notable weakness of the region’s service function isthe lack of alignment between the region’s arts sector and
the region’s economic development.
cultural sector and systems of support
recommendations for philadelphia
1. Use the evaluative framework as a strategic planning tool.
2. Develop a clear vision of where the arts sector is headed and recruit an arts champion.
3. Create a strong central office of cultural affairs.
4. Leverage more resources through collaboration of arts organizations.
5. Persuade civic leaders that supporting the arts advances the region’s broader goals.
6. Support policies that stimulate demand to build future arts audiences.
cultural alliance action steps
Government and Civic Leaders Establish a cabinet-level cultural
affairs position in Philadelphia’s government structure.
Establish a sustainable, substantial source of funding for cultural organizations.
Understand the role that arts and culture play in addressing the city’s broader issues, and capitalize on that accordingly.
The Cultural Sector Continue collaborations that maximize
the value of public investment in cultural work.
Set goals for the sector with specific benchmarks to measure success.
Continue gathering evidence of arts and culture’s impact on broader issues facing the city and region.
acknowledgements
The Greater Philadelphia Cultural Alliance would like to thank and acknowledge the following people and organizations for their work on this report and the cultural policy activities of the Cultural Alliance.
Kevin F. McCarthy Elizabeth H. Ondaatje
Olive Mosier
We would also like to thank the arts and civic leaders in the eleven metropolitan regions studied in this report for their invaluable assistance: Baltimore, Boston, Charlotte, Chicago, Cleveland, Denver, Detroit, Minneapolis, Philadelphia, Phoenix, and Pittsburgh.