Post on 18-Dec-2014
description
We can present this advertisement for Ratan Batra who
was one of the founder of the CAG- this is the
document of “Indian Advertising Art” started in 1936
much before 14years of the birth of CAG Mr. Stronach
in his one of the articles in the following pages states
the year 1920, yet no such proof found Dr. G.M. Rege
in his famous book “Advertising Art & Ideas” on pages
217,218 says: Advertising in India began in a small way
with the advertisements of a few imported luxury
goods. THE BENGAL GAZETTE, the first Indian
Newspaper was started in Calcuatta,and 1780. In 1790
THE COURIER was published in BOMBAY and it carried
advertisements in Marathi,Gujarati,Kokani,Urdu and
Kanada….. The firist Indian advertising agency strated
in Bombay in 1907 another was launched in 1909. In
1931 first full-fledged Indian advertising agency was
launched…and we have this proof from first CAG’s
Annual that states 1936. The famous Sir J.J. Institute of
Applied Art started in 1935 Sir J.J.School of
Art(Est.in1857) as a small section of Commercial Art.
Beginning of Commercial Art & Indian Advertising Art
Part
One
Articles appeared in Cag’s Annuals since 1950 till 1996
A compilation by Ranjan R. Joshidone during 2010,2013 I am grateful to Mr.Brendan Pereira,Mr. Samir Khanzode, Mr. Prakash Powale, Mr. Gopi Kukde, Mr. Gangadhar Menon and Mr. Sunil Mahadik.Mr. Sachin Puthran whose help in digitization of Cags annuals this documentation is possible. I express my sincere thanks to Mr. Sudhakar Kshirsagar (Librarian) who took interest to make realize CAG as resource center.
Sorry for this article which is incomplete….pages not found…
Sorry for this article which is incomplete….pages not found…
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1962 Cag Annual’s inside pages not found….
End of Part One